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Robert Half Logo Robert Half · -

Senior Go To Market (GTM) Program Manager, Federal

United States, Palo Alto · Job Posted March 21, 2025

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Job Description

The Senior Go To Market (GTM) Program Manager, Federal, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives. This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages.

Job Responsibility

  • Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels
  • Audience & Offer Strategy: Define audience segmentation and account targeting
  • tailor messaging, content, and offers
  • Cross-functional Collaboration: Partner with Regional Marketing, Solutions Marketing, and channel experts
  • Program Optimization: Analyze and optimize programs and budgets

Requirements

  • analytical and results-driven
  • experience in B2B marketing, enterprise software, and SaaS
  • audience marketing
  • lead generation
  • reporting and analysis
  • channel marketing strategy
  • digital marketing

What we offer

  • medical, vision, dental, life and disability insurance
  • 401(k) plan
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