Senior Go To Market (GTM) Program Manager, Federal, Robert Half

Senior Go To Market (GTM) Program Manager, Federal

Robert Half

Location:
United States, Palo Alto

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Go To Market (GTM) Program Manager, Federal, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives. This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages.

Job Responsibility:

Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels
Audience & Offer Strategy: Define audience segmentation and account targeting
tailor messaging, content, and offers
Cross-functional Collaboration: Partner with Regional Marketing, Solutions Marketing, and channel experts
Program Optimization: Analyze and optimize programs and budgets

Requirements:

analytical and results-driven
experience in B2B marketing, enterprise software, and SaaS
audience marketing
lead generation
reporting and analysis
channel marketing strategy
digital marketing

What we offer:

medical, vision, dental, life and disability insurance
401(k) plan

Additional Information:

Job Posted:
March 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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