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You’ll help make Zalando a dynamic voice in culture — always relevant, expressive, and responsive to the world around us. As a Senior Social Media Manager within the Newsroom team, you’ll play a leading role in identifying, shaping, and reacting to the cultural moments that matter to our audience. In this senior role, you will also serve as Instagram Channel Manager: the curator, guardian, and strategic owner of one of Zalando’s most important brand channels.
Job Responsibility:
Be plugged into culture, monitoring emerging trends, internet conversations and platform shifts
Lead real-time content ideation and execution
Own Instagram as Channel Manager, curating the feed, stories and Reels
Bring creativity and originality every day, crafting platform-native social formats across TikTok, Instagram and YouTube
Create clear briefs, social copy and lo-fi mockups
Stay organised across multiple fast-moving projects
Manage cross-functional stakeholders
Use social listening and performance insights to evaluate cultural relevance
Requirements:
5+ years of experience managing social channels and creating content across key platforms
Experience in fashion, lifestyle, culture, or entertainment
A sixth sense for culture and understanding how to turn signals into meaningful social-first storytelling
Experience managing or leading Instagram channels
Ability to explain the "why" behind ideas to senior stakeholders
Experience collaborating with creators, agencies, and cross-functional teams
Ability to thrive in a fast-paced, real-time environment
Organised, self-motivated, and solution-oriented, with excellent taste and attention to detail
Bonus: Comfortable with CapCut, Canva, or lo-fi content creation
Nice to have:
Comfortable with CapCut, Canva, or lo-fi content creation
What we offer:
27 days of holiday a year to start for full-time employees
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available
Family services, including counseling and support
Health and wellbeing options
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review