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Senior Global Social Media Manager

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Zalando Sverige

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Location:
Germany , Berlin

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Salary:

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Job Description:

You’ll help make Zalando a dynamic voice in culture — always relevant, expressive, and responsive to the world around us. As a Senior Social Media Manager within the Newsroom team, you’ll play a leading role in identifying, shaping, and reacting to the cultural moments that matter to our audience. In this senior role, you will also serve as Instagram Channel Manager: the curator, guardian, and strategic owner of one of Zalando’s most important brand channels.

Job Responsibility:

  • Be plugged into culture, monitoring emerging trends, internet conversations and platform shifts
  • Lead real-time content ideation and execution
  • Own Instagram as Channel Manager, curating the feed, stories and Reels
  • Bring creativity and originality every day, crafting platform-native social formats across TikTok, Instagram and YouTube
  • Create clear briefs, social copy and lo-fi mockups
  • Stay organised across multiple fast-moving projects
  • Manage cross-functional stakeholders
  • Use social listening and performance insights to evaluate cultural relevance

Requirements:

  • 5+ years of experience managing social channels and creating content across key platforms
  • Experience in fashion, lifestyle, culture, or entertainment
  • A sixth sense for culture and understanding how to turn signals into meaningful social-first storytelling
  • Experience managing or leading Instagram channels
  • Ability to explain the "why" behind ideas to senior stakeholders
  • Experience collaborating with creators, agencies, and cross-functional teams
  • Ability to thrive in a fast-paced, real-time environment
  • Organised, self-motivated, and solution-oriented, with excellent taste and attention to detail
  • Bonus: Comfortable with CapCut, Canva, or lo-fi content creation

Nice to have:

Comfortable with CapCut, Canva, or lo-fi content creation

What we offer:
  • 27 days of holiday a year to start for full-time employees
  • 2 paid volunteering days a year
  • Hybrid working model with up to 60% remote per week
  • Work from abroad for up to 30 working days a year
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • Relocation assistance available
  • Family services, including counseling and support
  • Health and wellbeing options
  • Mental health support and coaching available
  • Drive your development through our training platform and biannual peer-to-peer review

Additional Information:

Job Posted:
January 12, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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