Senior Global Social Media Manager

• Be plugged into culture, monitoring emerging trends, internet conversations and platform shifts — becoming the team’s go-to expert for what’s happening right now
• Lead real-time content ideation and execution, pitching reactive ideas and collaborating with creators, copywriters and designers to bring them to life quickly and creatively
• Own Instagram as Channel Manager, curating the feed, stories and Reels
• defining the editorial direction and visual aesthetic
• and ensuring everything published is platform-native, intentional and aligned with Zalando’s brand and creative standards
• Bring creativity and originality every day, crafting platform-native social formats across TikTok, Instagram and YouTube, with a sharp instinct for visual storytelling
• Create clear briefs, social copy and lo-fi mockups to articulate ideas effectively and guide agencies, partners and internal teams through execution
• Stay organised across multiple fast-moving projects, keeping timelines tight, deliverables on track and workflows moving at Newsroom speed
• Manage cross-functional stakeholders, ensuring clarity, alignment and smooth collaboration across teams while upholding the integrity and focus of the channel
• Use social listening and performance insights to evaluate cultural relevance, refine ideas and inform future content across the Newsroom and Instagram strategy

• 5+ years of experience managing social channels and creating content across key platforms — ideally in fashion, lifestyle, culture, or entertainment
• A sixth sense for culture and understand how to turn signals into meaningful social-first storytelling
• Managed or led Instagram channels before and have a strong POV on how to build and protect a brand’s presence
• Both creative and strategic, able to explain the “why” behind your ideas to senior stakeholders
• Experience collaborating with creators, agencies, and cross-functional teams — and know how to keep timelines tight and outputs strong
• Thrive in a fast-paced, real-time environment, and enjoy being decisive and proactive
• Organised, self-motivated, and solution-oriented, with excellent taste and attention to detail

You’re also a maker (comfortable with CapCut, Canva, or lo-fi content creation)

• 27 days of holiday a year to start for full-time employees
• 2 paid volunteering days a year
• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development through our training platform and biannual peer-to-peer review