Senior Financial Analyst

• Monthly financial business review preparation for the E-commerce business, providing insights on sales, margins, and trends
• Own E-commerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning and Accounting
• Support development of pricing and promotional strategies, including ROI analysis and optimization
• Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals
• Deliver SKU and departmental reporting from revenue through margin
• Ensure data integrity of key ecommerce metrics in collaboration with Data and Engineering
• Prepare financial reporting including, dynamic dashboards, business analyses, financial statements, KPI reporting, operational dashboard reporting, analysis of key business trends, and comprehensive executive level explanations of differences
• Take ownership of establishing and managing new financial processes to address current gaps
• Design and implement processes and reporting frameworks to enhance operational transparency
• Leverage financial systems to provide visibility and transparency to business leaders in order to better track against financial targets
• Proactively provide value-added feedback to improve current processes from both an operational and strategic viewpoint
• Support development of monthly and quarterly board presentations, annual planning process, long-range planning (5 Year Plan), and other critical business requests

• At least 3-5 years of experience, ideally with experience in an FP&A role in a high growth consumer technology or e-commerce company
• Strong background in E-commerce and associated metrics and concepts, such as AOV, gross to net, unit economics, gross margin vs contribution margin, etc.
• Strong attention to detail, with the ability to ensure accuracy and precision in financial analysis, reporting, and modeling
• Advanced Excel skills with expertise in financial modeling, scenario analysis, and large dataset management
• Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and provide actionable insights
• Exceptional communication and presentation skills (including data visualization), with the ability to effectively communicate financial information to non-financial stakeholders
• Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities
• Passion to continuously provide exceptional customer service to all internal business partners
• Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to empower an organization to efficiently plan and monitor financial performance
• Bachelor's degree in economics, Finance or a related field. MBA is plus

Bonus! Prior experience analyzing pricing and promotional performance, with a focus on ROI and financial impact

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
• Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, 401(k) matching, flexible spending accounts, and paid leave, including PTO and parental leave