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Toppan Merrill has an exciting opportunity for a Senior Field Marketing Manager to join our St Paul, MN team. You will develop and execute our go-to-market strategies in the assigned market vertical. You will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.
Job Responsibility:
Actively participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue
Participate in developing strategies and manage the execution of demand generation campaigns and programs
Source content and manage blog and social media tactics that support campaigns and programs
Develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials
Liaise with Product Management on all programs to support Toppan Merrill product releases
Manage and participate in market trade shows and events for assigned vertical
Manage online presence for assigned vertical
Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.
Requirements:
Bachelor’s degree in marketing
5+ year’s of experience with field marketing
Understanding of B2B field marketing programs
Current with trends and best practices in field marketing and measurement
Exposure to marketing automation platforms. Preferred: SFDC Pardot.
What we offer:
Enhanced Medical, Dental, Vision and Life insurance for employees and dependents
401(k) with company match with full vesting from date of hire
Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays
Paid parental leave
Paid community involvement/volunteer days
Wellness Resources and Employee Assistance Programming