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Senior Field Marketing Manager

India, Hyderabad · Job Posted November 28, 2025
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Job Description

Senior Field Marketing Manager role at UpGuard, a cybersecurity company focused on making life easier for security teams. The role involves shaping how the company connects with key audiences at premier industry events while driving deeper engagement through cutting-edge webinars and virtual experiences. The position requires blending physical and digital worlds to create immersive, impactful marketing experiences that tell the company's story, partner with sales teams, strengthen customer relationships, and showcase innovations.

Job Responsibility

  • Lead and inspire end-to-end execution of field marketing initiatives
  • Blend large-scale in-person events with innovative virtual webinars
  • Develop and execute strategic marketing plans that bridge gap between in-person field marketing events and digital experiences
  • Manage and deliver flawless, high-impact events ensuring content and logistics align with brand vision
  • Juggle multiple projects and priorities in fast-paced environment
  • Partner with sales, product, and customer success teams to align on objectives and create cohesive event strategies
  • Drive awareness, generate demand, and deepen customer engagement

Requirements

  • 5+ years of experience in field marketing, with direct involvement in large industry events like ETCISO Annual Conclave and customer events such as Customer Advisory Board meetings
  • Experience managing people, agencies, and vendors to produce exceptional experiences
  • Familiarity with cybersecurity or high-growth B2B SaaS is a bonus
  • Multidisciplinary expertise across all aspects of field marketing—from field events and logistics to webinars and virtual experiences
  • Incredible project management skills with experience running multiple, simultaneous marketing programs
  • Strategic thinking ability to translate high-level business objectives into effective field marketing strategies
  • Creative problem-solving skills to find new ways to delight customers and drive impactful business outcomes

Nice to have

  • Experience with high-profile industry events and deep familiarity with global cybersecurity events in the tech space
  • Strong network in India's CISO/CIO community
  • Data-driven approach using analytics to inform strategy and improve campaign impact
  • Master of storytelling with ability to craft and deliver narratives that captivate audiences
  • Tech-savvy innovator adopting new technologies, platforms, and trends to enhance engagement
  • Global perspective managing events or campaigns that engage global audiences
  • Proactive problem-solving with ability to foresee potential issues and deliver quality results

What we offer

  • Monthly Lifestyle subsidy for financial, physical and mental wellbeing
  • WFH set-up allowance
  • $1500 USD annual Learning & Development allowance
  • Generous Annual Leave/PTO allowances
  • 18 weeks paid Parental Leave irrespective of parenting role
  • Personal Leave allowance including sick & carer's leave
  • Fully remote working environment
  • Top spec laptops provided
  • Personal device security & online privacy protection subsidy
  • Generative AI subsidy

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