This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As a Senior Field Marketing Manager, you will be responsible for developing and executing strategic field marketing programs specifically tailored for our Mid-Market and M&D (Manufacturing & Distribution) territories. You will play a critical role in driving pipeline generation, accelerating sales cycles, and increasing brand awareness within these key segments. This role requires a strategic thinker with a proven ability to collaborate cross-functionally and deliver measurable results. You will work closely with sales leadership, product marketing, and demand generation teams to ensure alignment and maximize impact.
Job Responsibility:
Strategic Planning & Execution: Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities
Demand Generation: Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization
Sales Collaboration & Enablement: Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals
Event Management & Sponsorships: Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture
Content Adaptation & Messaging: Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value
Budget & Vendor Management: Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed
Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance
Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies
Requirements:
Bachelor's degree in Marketing, Business, or a related field
Master's degree a plus
5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution
Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth
Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing
Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders
Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)
Ability to travel up to 25-30% for events, meetings, and sales engagements