CrawlJobs Logo

Senior Field Marketing Manager

optimizely.com Logo

Optimizely

Location Icon

Location:
United States , Austin

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

As a Senior Field Marketing Manager, you will be responsible for developing and executing strategic field marketing programs specifically tailored for our Mid-Market and M&D (Manufacturing & Distribution) territories. You will play a critical role in driving pipeline generation, accelerating sales cycles, and increasing brand awareness within these key segments. This role requires a strategic thinker with a proven ability to collaborate cross-functionally and deliver measurable results. You will work closely with sales leadership, product marketing, and demand generation teams to ensure alignment and maximize impact.

Job Responsibility:

  • Strategic Planning & Execution: Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities
  • Demand Generation: Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization
  • Sales Collaboration & Enablement: Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals
  • Event Management & Sponsorships: Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture
  • Content Adaptation & Messaging: Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value
  • Budget & Vendor Management: Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed
  • Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance
  • Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • Master's degree a plus
  • 5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution
  • Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth
  • Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing
  • Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
  • Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders
  • Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot)
  • Ability to travel up to 25-30% for events, meetings, and sales engagements

Additional Information:

Job Posted:
January 16, 2026

Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Field Marketing Manager

FLEX Senior Manager, Marketing Operations

The FLEX Senior Manager, Marketing Operations will support efforts to shape the ...
Location
Location
United States , Bethesda, MD
Salary
Salary:
52.06 - 70.34 USD / Hour
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-year degree from an accredited university with a Marketing or Computer Science related concentration
  • 5 or more years of experience in related field
  • Experience working with Adobe Campaign or comparable Marketing Automation Tool(s)
  • Project Management Experience
  • Exceptional problem-solving skills and the demonstrated ability to make sound decisions
  • Work autonomously and effectively prioritize tasks
  • Demonstrated ability to thrive in fast-paced environments and remain calm under pressure
Job Responsibility
Job Responsibility
  • Supporting Operations
  • Enhances and deploys standardized activation procedures and ceremonies across all operational teams
  • Oversees and enhances the defect tracking process and ceremonies
  • Establishes, develops, and implements operational and process-oriented business intelligence practices
  • Supports the Senior Director Campaign Operations with designing and implementing an optimized data model for Adobe Campaign Version 8
  • Manages the conversion of all Adobe Campaign V7 campaigns and non-Adobe Campaign campaigns to Adobe Campaign V8
  • Collaborates with external support teams to document and improve the production support process
What we offer
What we offer
  • Medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, childcare discounts
  • Fulltime
Read More
Arrow Right

Field Marketing Manager

Marriott International is seeking a Field Marketing Manager to join the newly es...
Location
Location
Thailand , Thailand Area Office
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing preferred
  • 5 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)
  • 1-3 years digital marketing experience, including search engines and digital advertising optimization tactics
  • Strong knowledge of Thailand media landscape
  • Experience leading a team
  • Experience in corporate marketing communications, advertising agency, or digital marketing agency
  • Desired experience working in an above property or ‘cluster’ hotel marketing role
  • Commercially minded with strong business acumen
  • Creative thinker with ability to connect creativity to business outcomes
  • Analytical nature – can interpret data into meaningful insights and actions
Job Responsibility
Job Responsibility
  • Support Director of Field Marketing – Thailand implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives
  • Support Director of Field Marketing develop strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market
  • executing and ensuring pull through of regional/Brand marketing programs, suggesting and deploying right channels and platforms
  • support hotel’s marcoms, providing communications guidance to property teams, including overall marketing strategy, and other media activities
  • Support Director of Field Marketing and ADOM in developing & executing overall strategic PR, Brand & Destination marketing plan for the Area as a whole
  • Provide overall marketing strategic guidance for participating hotels
  • Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website)
  • Incorporate global brand marketing objectives into the hotel plans
  • Ensure and supervise content quality of hotel sales promotional aids, tools and merchandising items
  • Work with Area Teams, Director of Field Marketing and MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area
  • Fulltime
Read More
Arrow Right

Senior Product Marketing Manager

Experienced product marketer to drive product marketing strategy, messaging, pos...
Location
Location
United States
Salary
Salary:
115500.00 - 266000.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BA or BS in Marketing or Engineering field
  • MBA strongly preferred
  • 6-8+ years product marketing experience in the storage industry
  • Subject matter expertise in enterprise storage, AI, hybrid cloud, cloud services, data management, storage as a service, strongly preferred
  • Demonstrated experience managing product launches, positioning products, and scaling businesses in competitive markets
  • Thinks strategically and executes on marketing strategies around HPE Data Storage portfolio
  • Superb written/oral communications, including presentation skills
  • Hands on ability to create a range of marketing assets, including product demo videos and succinct slide pitch decks
  • Exceptional analytical capabilities
  • Strong interpersonal skills
Job Responsibility
Job Responsibility
  • Drive product marketing for HPE Data Storage portfolio with a focus on creating thought leadership and accelerating pipeline through impactful messaging, positioning, and storytelling
  • Create differentiated messaging and impactful content to drive demand
  • Develop and deliver marketing content strategy for HPE Data Storage portfolio for our website, buyer’s journey, press releases, briefings, sales plays
  • Drive thought leadership that creates attention to HPE Storage’s POV for unstructured data and AI
  • Enable our global sales force and channel partners to effectively communicate the value of HPE Data Storage portfolio
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Senior Field Marketing Manager

Senior Field Marketing Manager role at UpGuard, a cybersecurity company focused ...
Location
Location
India , Hyderabad; Bangalore; Chennai; Delhi; Gurugram; Kolkata; Mumbai; Noida; Pune
Salary
Salary:
Not provided
https://www.upguard.com Logo
UpGuard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in field marketing, with direct involvement in large industry events like ETCISO Annual Conclave and customer events such as Customer Advisory Board meetings
  • Experience managing people, agencies, and vendors to produce exceptional experiences
  • Familiarity with cybersecurity or high-growth B2B SaaS is a bonus
  • Multidisciplinary expertise across all aspects of field marketing—from field events and logistics to webinars and virtual experiences
  • Incredible project management skills with experience running multiple, simultaneous marketing programs
  • Strategic thinking ability to translate high-level business objectives into effective field marketing strategies
  • Creative problem-solving skills to find new ways to delight customers and drive impactful business outcomes
Job Responsibility
Job Responsibility
  • Lead and inspire end-to-end execution of field marketing initiatives
  • Blend large-scale in-person events with innovative virtual webinars
  • Develop and execute strategic marketing plans that bridge gap between in-person field marketing events and digital experiences
  • Manage and deliver flawless, high-impact events ensuring content and logistics align with brand vision
  • Juggle multiple projects and priorities in fast-paced environment
  • Partner with sales, product, and customer success teams to align on objectives and create cohesive event strategies
  • Drive awareness, generate demand, and deepen customer engagement
What we offer
What we offer
  • Monthly Lifestyle subsidy for financial, physical and mental wellbeing
  • WFH set-up allowance
  • $1500 USD annual Learning & Development allowance
  • Generous Annual Leave/PTO allowances
  • 18 weeks paid Parental Leave irrespective of parenting role
  • Personal Leave allowance including sick & carer's leave
  • Fully remote working environment
  • Top spec laptops provided
  • Personal device security & online privacy protection subsidy
  • Generative AI subsidy
  • Fulltime
Read More
Arrow Right

Senior Partner Marketing Manager

Bloomreach is seeking a Senior Partner Marketing Manager to play a key leadershi...
Location
Location
United States , Charlotte metro area
Salary
Salary:
90000.00 - 120000.00 USD / Year
bloomreach.com Logo
Bloomreach
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of related experience, preferably in a marketing program and project management discipline
  • Experience working with multiple partner types (i.e., VARS, SI, CSP, MSP, ISV, etc.)
  • Successful track record leading multiple program initiatives simultaneously
  • Experience managing third-party agencies to execute marketing assets & deliverables
  • Effective project management skills
  • Strong interpersonal skills and ability to gain respect of senior management
  • Motivation and willingness to work on fast-paced projects
  • Independence and self-organization to navigate yourself through ambiguous situations
  • Exceptional communication skills for partnering with marketing & sales
Job Responsibility
Job Responsibility
  • Develop and execute custom GTM plans that target Bloomreach Agency partners
  • Create marketing programs that help enable and engage partners to work more closely with Bloomreach
  • Align with the Channel/Sales team to deliver priority projects and initiatives for our partners that support overall demand generation goals
  • Collaborate with the larger marketing organization to integrate field marketing strategies and campaigns into partner offerings, content, and events
  • Report, track and share partner marketing successes and challenges to marketing leaders and across internal organizations
  • Maintain positive and productive relationships with partners, serving as the marketing point of contact for all Agency and SI partners, developing one on one communication with the appropriate contacts
  • Evaluate the marketing performance of partners and recommend improvements
  • Drive partner demand generation activities and thought leadership opportunities towards our partners to build awareness and support growth in the Americas
  • Recommend and oversee partner marketing budget and execution of partner marketing “to” programs and success
What we offer
What we offer
  • Health Care including medical, dental, and vision insurance
  • 401k Plan with employer contribution
  • A great deal of freedom and trust
  • Flexible working hours
  • Virtual-first work with several Bloomreach Hubs
  • Company events
  • 5 paid days off to volunteer
  • People Development Program
  • Communication coach
  • Leader Development Program
  • Fulltime
Read More
Arrow Right

Senior Manager, Partner Marketing

EnergyHub empowers utilities and their customers to create a clean, distributed ...
Location
Location
United States
Salary
Salary:
125000.00 - 140000.00 USD / Year
energyhub.com Logo
EnergyHub
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications or a related field
  • 6-8 years of marketing experience, including client facing experience
  • 2+ years of people management experience
  • Strong relationship management and presentation skills in client facing roles
  • A knack for distilling complexity into easy-to-understand insights
  • Excellent ability to develop talent and mentor team members
  • Intrapreneurial spirit with an ability to identify client needs and devise solutions
  • Ability to stay organized while overseeing a broad scope of projects with numerous stakeholders in a fast-paced environment
Job Responsibility
Job Responsibility
  • Lead the team responsible for delivering marketing services and support to utility clients, driving device enrollment and retention in coordination with other senior leaders
  • Own the standardization and productization of marketing offerings, while also facilitating one-to-one support for key clients
  • Develop creative, efficient, and effective strategies for utility clients to leverage their own marketing channels
  • Forge strategic partnerships with Client Success and other stakeholders to assess client marketing needs and deliver measurable outcomes
  • Oversee process development and resource allocation to ensure efficient and timely delivery of marketing services at scale
  • Drive the development of marketing knowledge base content and case studies to support client outcomes and position EnergyHub as an industry leader
  • Identify and champion opportunities to grow revenue through add-on marketing services
  • Utilize business intelligence and web analytics tools to define and track goals, uncover opportunities, and build a better understanding of end customers
  • Foster the professional growth of team members by developing their project management, marketing and presentation skills
  • Other duties as assigned
What we offer
What we offer
  • 100% paid medical for employees
  • 401(k) with employer match
  • Casual environment
  • Flexibility to set your own schedule
  • Fully stocked fridge and pantry
  • Free Citi Bike membership
  • Secure bike rack
  • Gym subsidy
  • Paid parental leave
  • Education assistance program
  • Fulltime
Read More
Arrow Right

Manager, Field Marketing

Figma is growing our team of passionate creatives and builders on a mission to m...
Location
Location
United States , San Francisco; New York
Salary
Salary:
164000.00 - 288000.00 USD / Year
figma.com Logo
Figma
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in B2B or PLG marketing, with significant time leading field marketing, experiential, or executive experiences at scale
  • A track record of building strategic frameworks for measurement and ROI that shaped executive decision-making
  • Comfort leading both vision and execution, architecting a global strategy, while not being afraid to roll up your sleeves when needed
  • Proven success cultivating trusted partnerships with senior sales leaders and executives, with the confidence and poise to influence at the C-level
  • Deep experience turning insights into stories - bringing numbers, outcomes, and customer impact to life through clear and inspiring communication
  • A growth mindset approach to experimentation, iteration, and constantly look for ways to innovate, automate, and scale
Job Responsibility
Job Responsibility
  • Define and evolve the global field marketing vision including how we reach and convert accounts
  • Architect repeatable, measurable systems for pipeline influence & ROI tracking
  • Inspire excellence, foster creative experimentation, and ensure accountability to measurable outcomes across a team
  • Serve as the connective tissue between marketing, sales, and product. Build deep relationships with regional VPs and senior execs
  • Bring data to life by translating complex metrics and campaign outcomes into compelling narratives
  • Pilot new program types, technologies, and experiences that expand what field marketing can be
  • As our footprint expands, build the operational infrastructure, team structure, and playbooks that allow Figma’s field programs to grow
What we offer
What we offer
  • health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
  • equity to employees
  • sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...
Location
Location
Spain , Barcelona
Salary
Salary:
Not provided
outpost24.com Logo
Outpost24 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
  • 5-10 years in B2B marketing in IT/SaaS industry
  • cybersecurity experience is a strong advantage
  • Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
  • Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
  • Strong analytical and funnel reporting skills
  • comfortable using web analytics tools (e.g., Google Analytics)
  • Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization
Job Responsibility
Job Responsibility
  • Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
  • Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
  • Conduct market and competitive research to identify opportunities and strengthen campaign positioning
  • Manage the campaign budget and report monthly on spend and ROI to leaders
  • Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
  • Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
  • Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
  • Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
  • Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
  • Collaborate with stakeholders across the business while balancing competing priorities
What we offer
What we offer
  • A flat organizational structure and lots of autonomy
  • The opportunity to be part of a fast-growing and fun European cybersecurity company
  • A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
  • Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
  • Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment
Read More
Arrow Right