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As a Verkada Field Marketing Manager you are the CMO for our Federal and State business lines and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of the Federal and State sales segment and owning the marketing and demand generation efforts needed to build pipeline.
Job Responsibility:
Be the main counterpart to sales leadership and 'pipeline czar' of the aligned segment
Execute best-in-class regional campaigns, both direct and with partners
Execute account based marketing programs on behalf of sales
Drive local, high touch, thought leadership and customer executive collaboration
Advise the corporate and broader demand generation hub
Work with channel partners to develop their overall marketing and customer engagement approach
Collaborate with Product Marketers to build necessary positioning, messaging, and assets.
Requirements:
7-12 years of B2B marketing experience
3+ years experience in the Federal Civilian public sector market
Deep understanding of federal personas and the federal purchasing and procurement process
Strong ability to logistically execute on multiple concurrent events
Experience working with channel and strategic partners to plan and execute on programs
Strong ability to qualitatively and quantitatively develop understanding of main personas and value proposition
Proven ability to act as an advisor and peer with sales leadership
Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
Proven track record executing creative or out-of-the-box event and demand generation programs
Willingness to travel 30-40% of the time
Inbox 0 mentality
Must be independently authorized to work in the U.S.
What we offer:
Healthcare programs with premiums 100% covered for employee
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions
Flexible Spending Account (FSA) with tax saving options