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As a Senior Field Marketing Manager for Citizens Private Bank, you will partner with marketing and sales organizations to deliver strategic programs that engage HNW/UHNW clients and prospects and across business lines at Citizens. Your focus will be on creating and amplifying integrated campaigns and initiatives that drive demand and support revenue growth.
Job Responsibility:
Create a comprehensive field marketing plan for the West Coast
Collaborate with Growth Marketing and Sales teams to identify key accounts and design tailored programs
Own the West Coast marketing calendar, activation timing, and sequencing
Execute events-in-a-box, micro-events, PBO branch activations, tradeshows, webinars, and local campaigns end-to-end
Oversee campaign intake and follow-through
Define KPIs, track pipeline contribution and marketing-sourced revenue
Engage with peer networks within Marketing to share knowledge
Independent problem solver
Requirements:
7+ years of field marketing experience in B2C and/or B2B environments, ideally within banking, wealth management, financial services, or technology
Deep understanding of West Coast markets and nuances, big ticket sales cycle and ability to translate marketing strategies into programs that drive pipeline, accelerate deals, and support relationship managers and wealth advisors serving HNW/UHNW clients
Strong storytelling and presentation skills with mastery of PowerPoint
Expertise in creating and executing multi-channel, integrated marketing campaigns, buyer journeys, and co-marketing initiatives
Data-driven mindset with ability to translate performance metrics and market trends into actionable insights
Proven ability to execute flawlessly in fast-paced, high-growth environments
Skilled collaborator with experience influencing across functions
Flexible and willing to travel up to 50%
Nice to have:
Experience in financial services, wealth management, or other regulated industries
Familiarity with tools such as JIRA, Seismic, Salesforce
Ability to lead and influence with empathy and humility