Senior Field Marketing Manager

• Accountable for pipeline coverage in the Field Marketing Manager’s region
• collaborate with global teams and build local campaigns to ensure pipeline coverage is met
• use data to analyze pipeline performance and optimize campaigns
• forecast, track, and report field marketing effectiveness and ROI to internal stakeholders
• Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel
• Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources
• build a local partner execution plan to build a pipeline at scale
• Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience
• Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience
• Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Episerver
• Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts
• Support AM/CSM activities in the region that are informed by our customer marketing strategy
• Leverage global content to deliver a local social media engagement plan
• Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders
• Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals
• Able to travel when required (<10-20%)

• Fluency in German & English language is a must
• 3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans
• Excellent collaboration skills and ability to influence and motivate team members that don’t report to you
• Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment
• Ability to easily transition from high-level strategic thinking to creative and detailed execution
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders
• Highly motivated self-starter who thrives on working in a complex and rapidly evolving business
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences
• Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority
• College degree required with a preferred emphasis in marketing, communications, and/or general business
• MBA a plus
• Education or equivalent experience in digital marketing

MBA a plus