Senior Field Marketing Manager - West National Job at Confluent

Job Description

The Senior Field Marketing Manager, West National, is responsible for the strategy to build and scale efficient go-to-market plans for enterprise and strategic accounts in the West region of the United States (west of the Mississippi). The role will partner with Sales management and be focused on engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity. The role reports to the Director, Americas Field Marketing, and will also support strong partnerships with the West National sales teams, as well as key stakeholders within the Marketing organization.

Job Responsibility

Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools
Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering
Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience
Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities
Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments
Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs
Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption
Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans
Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget
Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact
Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption
Review and communicate West National regional performance using a data-driven approach
Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal)
Travel up to 25% as needed

Requirements

6+ years of proven field marketing experience within enterprise software/SaaS
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States
Proven track record of generating pipeline and expanding customer accounts
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations
Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution
Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams
Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously
Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills
Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization

Nice to have

Account Based Marketing (ABM) experience
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo
Experience with tools including Splash, Jira, Tableau and Asana a plus

What we offer

Remote-First Work
Robust Insurance Benefits
Flexible Time Away
The Best Teammates
Experience Ambassadors
Open and Honest Culture
Well-Being and Growth
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Senior Field Marketing Manager - West National

Job Description

Job Responsibility

Requirements

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