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Serval Logo Serval · -

Senior Field Marketing & ABM Manager, East

United States, New York 125000.00 - 200000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Serval is the AI platform for IT teams — replacing legacy systems like ServiceNow with automation that frees people to focus on meaningful work. The Senior Field Marketing & ABM Manager will partner directly with Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. This role will grow with our East Coast presence—expect increasing scope, budget, and responsibility as we scale.

Job Responsibility

  • Define the East Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market
  • Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts
  • Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content
  • Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution
  • Track impact through account engagement, pilots started, velocity, and closed-won revenue
  • Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness
  • Test unconventional tactics. Push boundaries. Try things that make people's jaws drop

Requirements

  • 5-7+ years experience in field, experiential, growth, or ABM marketing
  • Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar)
  • Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue
  • Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions
  • Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies
  • Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution
  • Comfortable moving fast, experimenting, and adjusting in real time
  • Strong collaborator who earns trust with Sales quickly
  • Comfortable with 25% travel, up to 50% seasonally

Nice to have

Previous experience marketing to IT, Engineering, or Security leaders

What we offer

  • Offers Equity
  • comprehensive health coverage
  • flexible PTO
  • daily lunches and snacks
  • onsite gym access
  • regular team events and offsites

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