Senior Field Marketer, Strategic Verticals

• Own the UK vertical field strategy: Build and execute integrated, UK-specific go-to-market plans for priority industries aligned to regional revenue targets and global campaigns
• Generate and accelerate pipeline: Plan and run regional programs — executive dinners, workshops, roundtables, webinars, 3rd-party events/sponsorships, direct mail, email nurtures, and landing pages — to create MQAs, SALs, and qualified pipeline
• Partner and customer marketing: Co-market with strategic partners and key customers (advocacy, case studies, joint events) to expand influence and conversion in named verticals
• ABM and account plays: Collaborate with Sales, SDR/BDR, and partners on account-based motions — pre- and post-opportunity — to drive multi-threading, deal velocity, and win rates
• Own budget and performance: Prioritize and allocate regional budget
• measure ROI across channels
• optimize program mix based on performance
• Reporting and insight: Track and report KPIs (e.g., MQAs, SALs, pipeline, ACV, ROI) and analyze the end-to-end funnel to recommend improvements and scale what works
• Content and localization: Tailor positioning, talk tracks, and assets to the UK market and vertical narratives in partnership with Brand and Product Marketing
• Sales enablement: Equip the field with event kits, follow-up plays, enablement materials, and closed-loop feedback to ensure programs translate into revenue impact
• Tools and operations: Execute and measure programs using our martech stack (e.g., HubSpot, Salesforce, WordPress) and AI-powered workflows

• 5+ years in Field Marketing, ABM, or Demand Generation for B2B SaaS, ideally in commerce, personalization, martech/adtech, or AI-driven products
• Demonstrated success running integrated field programs for the UK market
• comfortable tailoring messaging and tactics to industry-specific buyers
• Expert at end-to-end program ownership — strategy, execution, vendor management, budget, measurement, and reporting
• Strong cross-functional collaborator with Sales, SDR, Partnerships, Events, Digital, and Brand
• Operates with KPIs and pipeline/account metrics
• uses insights to iterate and scale
• Excellent written and verbal communication and executive presence
• Fluency in English
• Experience with HubSpot, Salesforce, WordPress
• familiarity with AI-enabled workflows is an advantage

additional European languages (French, Italian, Spanish) a plus

• A great deal of freedom and trust
• flexible working hours
• work virtual-first
• company events
• 5 paid days off to volunteer
• People Development Program
• communication coach available
• Leader Development Program
• $1,500 professional education budget annually
• Employee Assistance Program
• Subscription to Calm app
• ‘DisConnect’ days
• sports, yoga, and meditation opportunities
• Extended parental leave up to 26 calendar weeks for Primary Caregivers
• Restricted Stock Units or Stock Options
• company performance bonus
• employee referral bonus of up to $3,000
• reward & celebrate work anniversaries