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Senior Field Marketer, Strategic Verticals

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Bloomreach

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Location:
United Kingdom

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Salary:

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Job Description:

Bloomreach is building the world’s premier agentic platform for personalization. We’re hiring a Senior Field Marketer to own field marketing for the UK across our strategic verticals (e.g., retail, financial services, hospitality, gaming). You will be responsible for developing, executing, and optimizing an integrated field plan that creates pipeline and accelerates revenue in the UK market. The role requires close collaboration across Events, Digital, Brand, and Partnerships, as well as tight alignment with Sales and Alliances. You’ll manage budgets, orchestrate multi-channel programs, and report clear impact on pipeline and opportunities.

Job Responsibility:

  • Own the UK vertical field strategy: Build and execute integrated, UK-specific go-to-market plans for priority industries aligned to regional revenue targets and global campaigns
  • Generate and accelerate pipeline: Plan and run regional programs — executive dinners, workshops, roundtables, webinars, 3rd-party events/sponsorships, direct mail, email nurtures, and landing pages — to create MQAs, SALs, and qualified pipeline
  • Partner and customer marketing: Co-market with strategic partners and key customers (advocacy, case studies, joint events) to expand influence and conversion in named verticals
  • ABM and account plays: Collaborate with Sales, SDR/BDR, and partners on account-based motions — pre- and post-opportunity — to drive multi-threading, deal velocity, and win rates
  • Own budget and performance: Prioritize and allocate regional budget
  • measure ROI across channels
  • optimize program mix based on performance
  • Reporting and insight: Track and report KPIs (e.g., MQAs, SALs, pipeline, ACV, ROI) and analyze the end-to-end funnel to recommend improvements and scale what works
  • Content and localization: Tailor positioning, talk tracks, and assets to the UK market and vertical narratives in partnership with Brand and Product Marketing
  • Sales enablement: Equip the field with event kits, follow-up plays, enablement materials, and closed-loop feedback to ensure programs translate into revenue impact
  • Tools and operations: Execute and measure programs using our martech stack (e.g., HubSpot, Salesforce, WordPress) and AI-powered workflows

Requirements:

  • 5+ years in Field Marketing, ABM, or Demand Generation for B2B SaaS, ideally in commerce, personalization, martech/adtech, or AI-driven products
  • Demonstrated success running integrated field programs for the UK market
  • comfortable tailoring messaging and tactics to industry-specific buyers
  • Expert at end-to-end program ownership — strategy, execution, vendor management, budget, measurement, and reporting
  • Strong cross-functional collaborator with Sales, SDR, Partnerships, Events, Digital, and Brand
  • Operates with KPIs and pipeline/account metrics
  • uses insights to iterate and scale
  • Excellent written and verbal communication and executive presence
  • Fluency in English
  • Experience with HubSpot, Salesforce, WordPress
  • familiarity with AI-enabled workflows is an advantage

Nice to have:

additional European languages (French, Italian, Spanish) a plus

What we offer:
  • A great deal of freedom and trust
  • flexible working hours
  • work virtual-first
  • company events
  • 5 paid days off to volunteer
  • People Development Program
  • communication coach available
  • Leader Development Program
  • $1,500 professional education budget annually
  • Employee Assistance Program
  • Subscription to Calm app
  • ‘DisConnect’ days
  • sports, yoga, and meditation opportunities
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers
  • Restricted Stock Units or Stock Options
  • company performance bonus
  • employee referral bonus of up to $3,000
  • reward & celebrate work anniversaries

Additional Information:

Job Posted:
December 26, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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