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The Senior Feed & Automation Specialist ensures TUI's marketing infrastructure is campaign-ready, scalable, and fast. You'll build and maintain the technical foundations that allow high-performing campaigns to run with minimal manual effort. From product feed management to automation scripts and API connections between tools, you'll remove friction between systems and help markets activate faster and more precisely.
Job Responsibility:
Centrally manage and maintain product data feeds used in paid marketing channels (e.g. Meta, Google, LLM Integrations, Smartly) through feed management and optimization
own cross-functional alignment across Product, IT, Analytics, and Regional Teams to drive consistent implementation of automation logic and feed infrastructure
maintain and monitor server-to-server marketing event flows and act as technical first responder for integration issues
maintain central documentation and standards for automation logic and feed processing
create scripts, integrations, and workflows to automate routine marketing operations
identify opportunities for new automations, smarter campaign triggers, and lighter workflows including integration with LLMs
Requirements:
Hands-on experience managing product feeds and performance marketing data integrations