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Senior Executive - Product and Brand Marketing. Rentokil PCI is India's leading pest control service provider. Marketing will be responsible for providing marketing support and operations for the Products Sales Division. The incumbent will report to the Senior Manager - Products Marketing.
Job Responsibility
Support end-to-end marketing activities including product launches, relaunches, go-to-market planning, and execution
Coordinate development of packaging, artworks, claims, KLDs, and all related approvals with internal teams
Manage the creation and deployment of marketing collaterals, POP/POSM, brochures, training material, and sales communication
Work closely with regional sales teams to understand requirements and provide timely marketing support for retail, B2B, and on-ground activities
Assist in planning and executing promotional schemes, trade activations, consumer activations, events, exhibitions, and sales-driving initiatives
Conduct basic market research, competitor tracking, pricing checks, and share insights for decision making
Coordinate with vendors for artwork development, printing, fabrication, sourcing of promotional materials, and ensure timely delivery
Track marketing spends, ensure efficient budget utilization, and support the budgeting process for marketing projects
Collaborate with cross-functional teams (R&D, Ops, Supply Chain, Procurement, Finance, Legal, Quality) to drive innovation projects and ensure timely project closures
Support digital and e-commerce listings through coordination of content, creatives, product information, and marketing support where required
Prepare product presentations, internal decks, reports, and performance summaries for management reviews
Ensure adherence to compliance, regulatory, and legal/metrology requirements related to packaging and claims
Maintain strong follow-ups, documentation, and project tracking to ensure smooth execution across all marketing initiatives
Requirements
MBA/PGDM in Marketing with 3-5 years of relevant overall experience
Equivalent professional experience without formal qualifications may also be considered
Minimum 1-3 years of hands-on experience in a product or brand marketing role (preferably in a FMCG/ fast-paced environment)
Experience in agency/vendor management for creative and production deliverables
Excellent verbal, written, and editing proficiency
Proficiency in Excel and PowerPoint skills with solid data-analysis ability
familiarity with Google Sheets/Slide is a plus
Should have knowledge of digital marketing concepts, including SEO, SEM, website content, and analytics