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Puma Group Logo Puma Group · -

Senior Executive, Marketing

Malaysia, Selangor · Job Posted May 16, 2026
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Job Description

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Job Responsibility

  • Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives
  • Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market
  • Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations
  • Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement
  • Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects
  • Independently manage multiple priorities in a fast-paced environment with minimal supervision
  • Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities
  • Support tracking and management of campaign and category budgets to ensure alignment with planned activities
  • Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives
  • Coordinate with PR, event, social and production agencies to support execution of campaigns and activations
  • Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery

Requirements

  • Bachelor's degree of Marketing, Business Management or, relevant studied
  • A minimum of 2 years’ experience in the marketing field
  • Candidates from fashion brands are preferred, and agency experience is a plus
  • MS Office
  • English
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