Senior Executive, Brand & Content

• Develops integrated campaign concepts and communication angles aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall
• Creates and manages campaign messaging and content plans across all platforms, channels, and customer touchpoints
• Ensures consistency in MyTOWN’s brand tonality and narrative, supporting the division lead with crisis communication content preparation
• Coordinates content alignment for all thematic campaigns, events and initiatives within the wider Marketing team, preparing project briefs for graphic designers and manages external agencies and other related vendors
• Works with external agency to develop media plans, audience targeting and ad budget optimisation methods, leveraging paid media to support visitation, event attendance, CRM member acquisition and mobile app usage
• Conducts post-campaign reviews, evaluating performance and optimisation for future campaigns while ensuring data integrity - delivering accurate and actionable reports that supports business decisions
• Cross-functional Collaboration within the wider Marketing team and with other departments to ensure campaign operational efficiency

• Minimum 4 years of marketing experience
• Strong understanding of customer experience, digital and experiential marketing
• Knowledgeable on the relationship between shopper insights and business performance
• Knowledgeable in retail dynamics and shopper behaviour trends
• High expertise in campaign and project management including crisis and conflict management
• Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills
• Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Knowledge of other languages is an added advantage