Senior Events Marketing Specialist

• Plan and host virtual proprietary events from start to finish
• Lead the creation of creative briefs for all digital event communication
• Partner with Publications and Communications teams for content creation and strategic event promotion
• Communicate effectively with all vendors before, during, and after events
• Ensure the correct application of brand standards across all event assets and touchpoints
• Set up virtual platforms (e.g., On24, SpotMe, Cvent) and create necessary assets
• Lead the development and implementation of engagement tools (e.g., Apps, gamification) to enhance the brand and attendee experience
• Analyze event success against defined KPIs and prepare comprehensive metric reports
• Generate proactive suggestions to enhance future event success and overall program effectiveness

• Bachelor's degree in Marketing or Communications
• Proven success in virtual and live event planning/coordination with a track record of creative thinking
• Strong knowledge of current event technologies, including registration and virtual event platforms
• Demonstrated ability to plan and execute complex projects involving multiple internal and external resources and stakeholders
• Strong interpersonal and communication skills
• Excellent organizational skills, including multitasking, time management, and an incredibly detail-oriented approach
• Demonstrated agility and ability to perform well in a highly dynamic, geographical diverse, and rapidly changing environment
• High degree of initiative, results focus, and proactive collaboration

• Certifications on platforms like On24, SpotMe, Cvent, or VFairs are highly desired
• Experience with Power BI is desired
• Ability to create non-complex communication assets, such as social media posts and website banners, is a plus

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan