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As Serval's Senior Events Marketing Manager, you will be the architect and conductor of our most critical market-facing moments. This role goes beyond traditional event planning—you'll be responsible for creating transformative experiences that establish Serval as a category leader in AI-powered IT automation. You'll work closely with cross-functional teams to create environments where trust is built, pipeline accelerates, and category leadership becomes undeniable.
Job Responsibility:
Own end-to-end strategy and execution for Serval's most impactful brand moments—owned summits, flagship conferences, and strategic third-party activations
Design unique experiences that shape brand perception, create momentum at the top of the funnel, and drive real revenue growth
Obsess over your craft: content flow, pacing, stage presence, and how each moment compounds into the next
Orchestrate across Executive, Product, Sales, and Customer teams to turn strategy and stories into experiences the market remembers
Partner closely with Field Marketing to activate, scale, and extend these moments into regional and account-level programs
Ensure strong downstream impact through intentional follow-through with marketing, sales, and customer teams
Track and analyze key metrics to optimize future events
Establish playbooks, systems, and standards that enable consistent, high-quality execution
Requirements:
6+ years of experience in event marketing, preferably within high-growth startups, B2B SaaS, or enterprise sales
Proven owner of large-scale B2B events and conferences with executive audiences (including end-to-end strategy, logistics, vendor management, and onsite orchestration)
Track record of driving measurable pipeline and revenue impact through events
Ability to travel - estimated travel requirement ~ 25%
Proficiency with event management platforms (Splash, Cvent, or similar), CRM systems (Salesforce), and marketing automation tools
Experience with virtual and hybrid event strategies
Nice to have:
Previous experience marketing to IT, Engineering, or Security leaders