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Serval Logo Serval · -

Senior Events Marketing Manager

United States, San Francisco 150000.00 - 200000.00 USD / Year · Job Posted February 18, 2026
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Job Description

As Serval's Senior Events Marketing Manager, you will be the architect and conductor of our most critical market-facing moments. This role goes beyond traditional event planning—you'll be responsible for creating transformative experiences that establish Serval as a category leader in AI-powered IT automation. You'll work closely with cross-functional teams to create environments where trust is built, pipeline accelerates, and category leadership becomes undeniable.

Job Responsibility

  • Own end-to-end strategy and execution for Serval's most impactful brand moments—owned summits, flagship conferences, and strategic third-party activations
  • Design unique experiences that shape brand perception, create momentum at the top of the funnel, and drive real revenue growth
  • Obsess over your craft: content flow, pacing, stage presence, and how each moment compounds into the next
  • Orchestrate across Executive, Product, Sales, and Customer teams to turn strategy and stories into experiences the market remembers
  • Partner closely with Field Marketing to activate, scale, and extend these moments into regional and account-level programs
  • Ensure strong downstream impact through intentional follow-through with marketing, sales, and customer teams
  • Track and analyze key metrics to optimize future events
  • Establish playbooks, systems, and standards that enable consistent, high-quality execution

Requirements

  • 6+ years of experience in event marketing, preferably within high-growth startups, B2B SaaS, or enterprise sales
  • Proven owner of large-scale B2B events and conferences with executive audiences (including end-to-end strategy, logistics, vendor management, and onsite orchestration)
  • Track record of driving measurable pipeline and revenue impact through events
  • Ability to travel - estimated travel requirement ~ 25%
  • Proficiency with event management platforms (Splash, Cvent, or similar), CRM systems (Salesforce), and marketing automation tools
  • Experience with virtual and hybrid event strategies

Nice to have

Previous experience marketing to IT, Engineering, or Security leaders

What we offer

  • Offers Equity
  • comprehensive health coverage
  • flexible PTO
  • daily lunches and snacks
  • onsite gym access
  • regular team events and offsites

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