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The Sr. Event Marketing Specialist is responsible for managing Planet DDS participation in customer events and appearances for our Revenue teams, owning the entire branded merchandise process, from sourcing and ordering to inventory control and shipping, and managing and implementing the gifting platform used widely by the Revenue and Professional Services teams. They'll be a linchpin between marketing, revenue, and operations—ensuring our presence at customer gatherings and industry events is seamless, on-brand, and memorable.
Job Responsibility:
Coordinate Planet DDS participation in customer events hosted by dental and orthodontic service organizations, including logistics, shipping, and on-site support when needed
Manage end-to-end event logistics, including timelines, schedules, and resource coordination
Track key deadlines (forms, shipping windows, payments) to keep every event on schedule and on budget
Coordinate event registration processes, attendee communications, and on-site support
Support post-event analysis to measure ROI and identify areas for improvement
Serve as the primary liaison with the Revenue teams for their customer-facing events, ensuring they have the right collateral, swag, and setup
Partner with the Events & Field Marketing team on national conferences, regional trade shows, and special activations
Own all branded merchandise (“swag”) processes, including sourcing, ordering, vendor negotiations, and quality control
Maintain accurate inventory levels and ensure timely restocking to support multiple events simultaneously
Collaborate with brand and design teams on creative, on-brand merchandise concepts
Manage and implement the company-wide gifting platform, including the customer-facing store
Requirements:
Bachelor’s degree in Marketing, Communications, Event Management, or related field
or equivalent relevant experience
5-7 years of experience in event marketing, logistics, or related fields
High level of proficiency with Cvent is required
Track record of successfully managing exhibits, trade show logistics, budgets, and trade show planning
Strong organizational and project management skills with keen attention to detail
Excellent communication and interpersonal skills
Ability to manage multiple events simultaneously in a fast-paced environment
Proficiency with Microsoft Office
Ability to lift and move event materials (up to ~40 lbs) and travel up to 10% as needed