CrawlJobs Logo
Sentry Logo Sentry · -

Senior Event Marketing Manager

United States, San Francisco 150000.00 - 175000.00 USD / Year · Job Posted January 22, 2026
Apply Position
Job Link Share

Job Description

Sentry is seeking a driven leader to not only spearhead our regional event strategy, including our impactful startup program, but also to play a key role in building out and expanding our overall field marketing capabilities. Reporting to the Events and Field Marketing Lead, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events with a large emphasis on trade shows, while contributing directly to pipeline creation and the growth of Sentry's regional presence.

Job Responsibility

  • Plan and execute impactful regional event marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
  • Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget
  • Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
  • Support the creation of compelling event content and messaging in collaboration with Product Marketing
  • Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
  • Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
  • Track all marketing activities and leads diligently in Salesforce
  • Contribute to quarterly planning and alignment with sales targets and business objectives
  • Identify opportunities to improve field marketing processes and tactics
  • Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points

Requirements

  • 8+ years of experience in B2B field or event marketing, preferably in the technology sector
  • A self-starter who can work independently while also being a collaborative team player
  • Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
  • Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points
  • Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors
  • analytical skills to measure event ROI
  • Proficiency working in Salesforce, Marketo, Jira and Google Suite
  • Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
  • Treat every event like a fresh experience, not a rinse-and-repeat

What we offer

  • incentive compensation
  • equity grants
  • paid time off
  • group health insurance coverage
Sentry - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Event Marketing Manager

8 matching positions

Senior Event Marketing Manager

Security is critical for our increasingly interconnected digital world. The thre...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
Job Responsibility
Job Responsibility
  • Orchestrate priority online / in-person event programs for Microsoft Security to create memorable experiences for key audiences
  • Define event goals and scope of presence for each event property
  • Lead planning, execution, results tracking & reporting for multiple events, with an emphasis on event operations
  • Refine and evolve standard operations processes – pre, during and post event
  • Drive consistency in event operations model across agency and production vendors, leading oversight of agency management (budget & contracts), event tool selection, event playbooks & event best practices
  • Drive alignment across internal stakeholders and agency & production partners
  • Identify opportunities to expand presence and audience engagement through ancillary event activities
  • Work closely with the Narrative, Thought Leadership and Product Marketing Teams to define messaging and content featured
  • Work closely with Demand Generation teams to build event audience
  • Advocate for Microsoft Security to be properly represented among other business units at 1st Party events
What we offer
What we offer
  • Certain roles may be eligible for benefits and other compensation
  • Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
  • Fulltime
Read More
Arrow Right

Senior Event Marketing Manager

Are you energized by the prospect of working in a fast paced, high impact enviro...
Location
Location
United States , Redmond
Salary
Salary:
106400.00 - 203600.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience
  • Experience in leading and executing various corporate events, including large-scale conferences, regional tour stops, hybrid events, and third-party events
  • 5+ years in corporate event marketing, with experience in both digital and in-person events
  • Experience in creating PowerPoint presentations, effectively distilling and conveying information to engage stakeholders at all levels
  • Experience with Microsoft products, AI, technologies, and solutions
Job Responsibility
Job Responsibility
  • Lead cross-functional and cross-company collaboration across creative, content, marketing, production, finance, operations, agencies, and vendors to ensure alignment and delivery excellence
  • Establish and manage structured planning rhythms, including roadmaps, timelines, milestones, governance, and documentation to drive accountability and momentum
  • Drive event execution with full operational oversight of budgets, forecasting, logistics, risk mitigation, and tradeoff decisions across experience, cost, and risk
  • Serve as a trusted partner to stakeholders, providing clear recommendations, sound judgment, and decision guidance in complex and ambiguous environments
  • Develop and lead Rhythm of Business (ROB) processes, including internal communications, stakeholder updates, and executive briefings
  • Collaborate closely with creative and content teams to align event experiences with demand generation, registration, and field support strategies
  • Identify, track, and report on event Key Performance Indicators and measurement scorecards
  • lead post-event evaluations and apply learnings to improve future programs
  • Proactively identify risks and barriers, driving mitigation plans and course-corrections to maintain delivery excellence
  • Contribute to the evolution and standardization of event operating models, playbooks, tools, and best practices to support scale, efficiency, and quality across the events organization
  • Fulltime
Read More
Arrow Right

Senior Event Marketing Manager

Sentry is seeking a driven leader to not only spearhead our regional event strat...
Location
Location
United States , San Francisco
Salary
Salary:
150000.00 - 175000.00 USD / Year
sentry.io Logo
Sentry
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in B2B field or event marketing, preferably in the technology sector
  • A self-starter who can work independently while also being a collaborative team player
  • Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
  • Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points
  • Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors
  • analytical skills to measure event ROI
  • Proficiency working in Salesforce, Marketo, Jira and Google Suite
  • Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
  • Treat every event like a fresh experience, not a rinse-and-repeat
Job Responsibility
Job Responsibility
  • Plan and execute impactful regional event marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
  • Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget
  • Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
  • Support the creation of compelling event content and messaging in collaboration with Product Marketing
  • Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
  • Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
  • Track all marketing activities and leads diligently in Salesforce
  • Contribute to quarterly planning and alignment with sales targets and business objectives
What we offer
What we offer
  • Offers Equity
  • incentive compensation
  • equity grants
  • paid time off
  • group health insurance coverage
  • Fulltime
Read More
Arrow Right

Event Manager / Senior Event Manager

Prepares all event documentation and coordinates with Sales, property department...
Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • High school diploma or GED
  • 2 years experience in the event management or related professional area
  • OR 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major
  • no work experience required
Job Responsibility
Job Responsibility
  • Prepares all event documentation and coordinates with Sales, property departments and customer to ensure consistent, high level service throughout the pre-event, event and post-event phases of property events
  • Primarily handles complex events
  • Ensures a seamless turnover from sales to service back to sales
  • Recognizes opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events
  • Supports and acts on behalf of the Director of Event Management or Director of Event Planning and Operations in his/her absence
  • Serves as the event planner’s primary contact (following turnover) on property and is responsible for his/her experience
  • Executing Event Operations
  • Executing the Sales and Marketing Strategy
  • Managing Profitability
  • Providing Exceptional Customer Service
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Event Marketing

We're looking for an Sr Manager, Global Event Marketing to lead experiential mar...
Location
Location
Canada; United States
Salary
Salary:
116100.00 - 162700.00 CAD; USD / Year
hootsuite.com Logo
Hootsuite
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years marketing experience in enterprise SaaS and/or B2B with 5+ years managing events
  • Experience managing agencies, contractors and freelancers
  • Collaboration and Teamwork
  • Process/Project Management
  • Creativity and Innovation
  • Decision Making
  • Problem Solving
Job Responsibility
Job Responsibility
  • Develop and lead Hootsuite's global events strategy for company-wide revenue growth
  • Oversee the planning and execution of owned and sponsored in-person events
  • Hire, lead, and develop a team of experiential marketers
  • Manage the event marketing budget and allocate resources effectively
  • Develop a strategic framework for measuring event ROI and pipeline impact
  • Collaborate with Hootsuite's sales organization to ensure sales reps capitalize on leads
  • Spearhead 360° promotion of events
  • Work in partnership with the Global Sales Organization to pitch event marketing partnership opportunities
  • Partner with product marketing and brand team to develop, manage and execute launch specific events
  • Integrate and align experiential marketing activations with broader Corporate Communications team engagements
What we offer
What we offer
  • health insurance including medical, dental, vision, life/disability insurances
  • Employee and Family Assistance Program
  • group RRSP plan with a company match of up to 4% of base salary (Canada)
  • 401k Plan with a company match (up to 4% of base salary) (US)
  • Global Parental Leave (26 weeks of full and partially paid leave)
  • Fulltime
Read More
Arrow Right

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
  • proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
  • proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
  • track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
  • strong leadership and stakeholder management
  • experience leading a small team and influencing senior Sales and Partnerships leaders
  • data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
  • excellent written and verbal communication in English
  • deep understanding of SEA market dynamics and how to localize GTM by country
  • strategic thinker who is also hands-on
Job Responsibility
Job Responsibility
  • Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
  • build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
  • design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
  • lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
  • personalize content and messaging by account, segment and market
  • commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
  • orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
  • set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
  • build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
  • manage regional budget, vendors and agencies
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager

We’re hiring a senior marketing manager to lead on new restaurant openings and r...
Location
Location
United Kingdom , Ealing
Salary
Salary:
60000.00 - 65000.00 GBP / Year
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in marketing, ideally with proven experience in a role focused on local marketing and/or new openings, within multi-site businesses
  • Strong project management, budgeting, and cross-team coordination skills
  • Experience managing agencies
  • Ability to analyse performance and optimise campaigns
  • Excellent communication with internal and external stakeholders
Job Responsibility
Job Responsibility
  • Lead, develop and execute multi-channel marketing plans which drive hype and footfall for new restaurant openings – across OOH, PR, digital, social media, print, events, community engagement and press days
  • Considering market needs, data and opportunity, evaluate when to activate regional campaigns and hyper-local activity to drive sales – develop and execute plans accordingly
  • Identify and activate against local moments which enable the brand to drive awareness and brand love
  • Lead the launch of our new Local Marketing Toolkit to support restaurants with local marketing opportunities, then maintain and develop the toolkits and systems as required
  • Collaborate with and update internal and external teams and stakeholders, including our Leadership Team
  • Bring a local lens to national activity, suggesting how we can amplify for maximum impact
  • Be the voice of restaurant operations within the Marketing team, sharing helpful information and insights wherever relevant
  • Lead, manage and develop the Marketing Executive
What we offer
What we offer
  • Competitive salary and bonus scheme
  • £5,000 cash car allowance and Tusker salary sacrifice company car scheme
  • Benefits platform, including gym discounts and cycle to work
  • Career progression opportunities
  • Private healthcare
  • Life assurance
  • 33 days annual leave
  • Birthday day off
  • Free chicken!
  • Fulltime
Read More
Arrow Right
New

Senior Marketing Manager, Strategic Accounts & Revenue Programs

GitHub's Regional Marketing Team is expanding to meet the growing scale and comp...
Location
Location
United States , San Francisco
Salary
Salary:
34.00 - 36.00 USD / Hour
apexsystems.com Logo
Apex Systems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong verbal and written communication skills, with the ability to craft compelling executive-level messaging and narratives
  • Deep knowledge of Account-Based Marketing (ABM) principles, strategies, and tools
  • Experience designing and executing high-touch executive engagement programs and white-glove experiences
  • Ability to work cross-functionally with Sales, Revenue Pods, and Field Marketing teams to align on pipeline objectives
  • Strong analytical and strategic thinking skills, with the ability to translate account data and pipeline signals into actionable marketing programs
  • 7 years of B2B marketing experience, with a strong focus on ABM, field marketing, executive programs, or strategic account marketing
  • Proven track record of building and scaling account-based programs that deliver measurable pipeline and revenue impact
  • Experience marketing to senior BDM and TDM audiences (C-suite, VP-level executives, and technical leaders)
  • Demonstrated success partnering with sales/revenue teams in a pod or aligned-account model
  • Strong project management skills with the ability to run multiple high-stakes programs simultaneously
Job Responsibility
Job Responsibility
  • Own regional marketing strategy and execution for Business Decision Maker (BDM) and Technical Decision Maker (TDM) audiences, serving as the primary marketing owner for strategic account engagement
  • Define and deliver an integrated plan that unifies executive programs, ABM, and industry/solution campaigns under a single, cohesive narrative
  • Lead executive programs, 1:1 and 1:few ABM initiatives, and curated account-based experiences that deepen relationships with senior stakeholders
  • Design and execute high-touch moments, including executive dinners, hospitality experiences, and bespoke engagements that accelerate strategic opportunities
  • Develop industry- and solution-specific campaigns for priority verticals, positioning our solutions as the clear choice for industry-specific challenges
  • Partner closely with Revenue Pods (sales, SDR, customer success) to align programs to top account priorities, and collaborate with product marketing, content, and field teams to deliver integrated experiences
  • Run signature programs including 1:1 ABM, industry roundtables and executive breakfasts, TDM and BDM third-party event sponsorships, and Developer- and BDM-focused Community User Groups
  • Drive sourced and influenced pipeline, strategic account progression, and executive engagement that accelerates opportunities within targeted accounts
What we offer
What we offer
  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • Other insurance plans
  • ESPP (employee stock purchase program)
  • 401K program with company match after 12 months
  • HSA (Health Savings Account)
  • SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
  • Fulltime
Read More
Arrow Right