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Senior Event Marketing Manager

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Sentry

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Location:
United States , San Francisco

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Category:
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Contract Type:
Not provided

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Salary:

150000.00 - 175000.00 USD / Year
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Job Description:

Sentry is seeking a driven leader to not only spearhead our regional event strategy, including our impactful startup program, but also to play a key role in building out and expanding our overall field marketing capabilities. Reporting to the Events and Field Marketing Lead, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events with a large emphasis on trade shows, while contributing directly to pipeline creation and the growth of Sentry's regional presence.

Job Responsibility:

  • Plan and execute impactful regional event marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
  • Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget
  • Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
  • Support the creation of compelling event content and messaging in collaboration with Product Marketing
  • Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
  • Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
  • Track all marketing activities and leads diligently in Salesforce
  • Contribute to quarterly planning and alignment with sales targets and business objectives
  • Identify opportunities to improve field marketing processes and tactics
  • Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points

Requirements:

  • 8+ years of experience in B2B field or event marketing, preferably in the technology sector
  • A self-starter who can work independently while also being a collaborative team player
  • Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
  • Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points
  • Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors
  • analytical skills to measure event ROI
  • Proficiency working in Salesforce, Marketo, Jira and Google Suite
  • Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
  • Treat every event like a fresh experience, not a rinse-and-repeat
What we offer:
  • incentive compensation
  • equity grants
  • paid time off
  • group health insurance coverage

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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