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The Senior Event Manager is a strategic leader responsible for planning, executing, and measuring large-scale brand events. This role oversees multiple workstreams, manages complex budgets, and leads cross-functional teams and external partners to deliver seamless, high-impact experiences. The Senior Event Manager is accountable for vendor selection and management, contract negotiation, risk mitigation, and stakeholder engagement, ensuring every event aligns with organizational goals and delivers measurable ROI.
Job Responsibility:
Develop and execute the strategic vision for large-scale events, aligning with business objectives and brand strategy
Lead cross-functional teams (marketing, sales, operations, finance, creative, executive leadership) and external agencies to ensure flawless event delivery
Oversee multiple workstreams, including program development, logistics, marketing, registration, and on-site execution
Establish and track KPIs, success metrics, and post-event analytics to measure impact and drive continuous improvement
Build, manage, and reconcile multimillion-dollar event budgets, ensuring cost-effectiveness and maximizing ROI
Oversee all financial aspects, including forecasting, expense tracking, vendor payments, and financial reporting
Implement robust budget controls and leverage data analytics for performance measurement and optimization
Lead vendor selection, negotiation, and relationship management for venues, production, catering, AV, and other partners
Negotiate and administer complex contracts, ensuring favorable terms, compliance, and risk mitigation (attrition, cancellation, force majeure, union/labor clauses, cybersecurity, hidden fees)
Monitor vendor performance and resolve issues to maintain quality and service standards
Serve as the primary liaison for internal and external stakeholders, including executives, sponsors, partners, and VIPs
Develop and deliver executive briefings, stakeholder updates, and post-event reports
Foster strong relationships to ensure alignment, collaboration, and ongoing support
Oversee all event logistics, including venue selection, space planning, AV, security, accessibility, and attendee experience
Develop and implement contingency plans, risk management protocols, and crisis response strategies
Ensure compliance with health, safety, legal, and regulatory requirements
Drive process improvement and innovation in event strategy, technology adoption, and guest engagement
Stay abreast of industry trends, emerging technologies, and best practices to elevate event outcomes
Requirements:
Advanced Project Management expertise in project management methodologies and tools (e.g., Gantt charts, event management software)
Ability to manage multiple concurrent projects and timelines
Strategic Planning & Innovation ability to develop and execute strategic event plans aligned with business objectives
Proven expertise with corporate events from 2000+ attendees and multi million dollar budgets
Track record of driving process improvements and adopting new technologies
Willingness to travel25-75% and work outside of regular hours
Risk Management & Contingency Planning experience in identifying risks, developing contingency plans, and managing crisis situations
Knowledge of health, safety, legal, and regulatory requirements for large events
Meticulous attention to detail in planning, execution, and post-event evaluation
Ability to maintain poise and professionalism under pressure
Exceptional written, verbal, and presentation skills
Ability to communicate effectively with diverse audiences and teams
Willingness to stay updated on industry trends, best practices, and continuous learning
Stakeholder & Relationship Management strong relationship-building skills with executives, sponsors, vendors, and VIPs
Ability to manage complex stakeholder expectations and communications
Technical & Digital Skills proficiency with event management platforms, CRM systems, and analytics tools
Familiarity with AV equipment, virtual/hybrid event technologies, and digital registration systems
Financial Acumen and Negotiation & Contract Management Skills advanced skills in budget creation, financial forecasting, and cost control
Experience reconciling budgets and managing vendor payments
Nice to have:
Industry knowledge in healthcare, SaaS, B2B
Experience implementing improvements based on data-driven insights and a track record of utilizing data and analytics for event performance measurement
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