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Airtable is looking for a Senior Manager, Enterprise Marketing Programs to build and own our enterprise pipeline marketing engine. This role owns the vision and execution of systemically converting in-market signals into qualified sales conversations through experimental and robust marketing programs.
Job Responsibility:
Generate qualified enterprise pipeline through integrated marketing programs aligned to Airtable's priority GTM plays
Accelerate time-to-conversation by optimizing engagement models, messaging, and channel strategies across email, paid, events, and social
Draft messaging, content, and creative briefs to test what converts—partnering with PMM, creative, and agencies to scale what works
Convert product signals into enterprise opportunities by identifying and activating accounts showing enterprise characteristics through solutions-led programming
Build the repeatable pipeline engine - design, test, and scale programs that systematically turn GTM plays into revenue
Drive marketing-sales alignment by representing Demand Gen in cross-functional GTM meetings, partnering on outbound programs, and building tight feedback loops that improve targeting and performance
Requirements:
8-10+ years in B2B enterprise marketing with deep expertise in integrated program design and execution
Strong understanding of PLG -> enterprise motions and proven track record generating measurable pipeline and revenue
Experience with sales plays and outbound marketing motions
Background working closely with product marketing on GTM launches and optimizing funnel metrics
Experience with Airtable or similar no-code AI platforms
genuine enthusiasm for building with and using AI in your work
Extremely independent operator who thrives in ambiguity
Bias to action: you ship fast, learn fast, and iterate
Experimental mindset: design tests, kill what doesn't work, double down on what does
Takes extreme ownership—you design it, build it, run it, measure it, improve it
Strong cross-functional collaboration skills
ability to influence without authority
Nice to have:
ABM experience
Solutions marketing, vertical marketing, or PLG-to-Enterprise experience
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