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Senior Engineer - Data & Marketing Technology

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Assessfirst

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Location:
United States , New York

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Contract Type:
Not provided

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Salary:

140000.00 - 170000.00 USD / Year

Job Description:

As a Senior Engineer - Data & Marketing Technology, you’ll serve as the strategic and technical leader of our complete marketing technology ecosystem. The impact of this role is huge, as the marketing team supports multiple audiences: B2G (thousands of transit decision makers), B2C (hundreds of services), Investors (Via is a public company), and internal (1000+ colleagues). This is a hands-on, operational and strategic role focused on translating marketing goals into reality: designing, building, measuring success, scaling and optimizing the systems that power Via’s marketing engine.

Job Responsibility:

  • Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI
  • Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling
  • Serve as the tech owner for Via’s CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including: Ridewithvia.com development with component-based scalable system and account-based marketing (ABM) personalization, implement SEO and GEO strategies. Landing pages: Maintain an component-based scalable system to enable self-service for the wider team. Email templates and automations. Platform automation integrations, and secure provisioning
  • Manage and optimize our integrated set of tools, including: B2B platforms: HubSpot, Salesforce. B2C comms: Braze. Analytics: Google Analytics, Google Data Studio. Other tools: Zapier, Google Tag Manager, Weglot (translation), OneTrust (compliance), AppsFlyer, Zoom (webinar)
  • Contributing to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth
  • Facilitate AI experiments based on accurate data, that eventually make a difference at scale
  • Enable accurate end-to-end measurement and reporting

Requirements:

  • Builder & prototyper mindset: You have side projects, build your own tools and experiments
  • Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization
  • Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment
  • Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress
  • Highly organized and detail-oriented
  • Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly
  • Unflappable under pressure
  • Curious, proactive, and solution-oriented
  • Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed)
  • Web dev experience (JavaScript, React, HTML, CSS)
  • Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution
  • AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market
  • Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome
  • Experience in tech, start ups or fast-paced in-house environments is welcome
What we offer:
  • free medical plans
  • 401K matching

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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