Senior Email Marketing Manager Job at Appian Corporation (Atlanta)

Senior Email Marketing Manager

Appian is seeking a strategic and technical Senior Email Marketing Manager to le...

Location

United States , Dallas; Houston

Salary:

100000.00 - 200000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
7+ years of related experience in email marketing, with a deep focus on B2B technology
Advanced, hands-on experience with Marketo is a must
Proven track record of developing global email strategies and managing complex automation workflows
Strong ability to interpret email metrics and translate them into actionable insights
Excellent written and verbal communication skills, with a focus on stakeholder management and enablement

Job Responsibility

Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences
Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue
Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives
Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey
Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives
Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation
Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols
Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications
Conduct regular audits of email deliverability and performance, identifying areas for technical optimization
Provide strategic guidance to team members responsible for point-in-time and nurture email execution

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
employee referral bonus program

Fulltime

Senior Retention & Email Marketing Manager

Own CRM for ZAVA Germany, one of Europe’s fastest-growing digital health brands....

Location

United Kingdom , London

Salary:

Not provided

ZAVA

Expiration Date

Until further notice

Requirements

5+ years of experience in CRM marketing
Deep understanding of customer lifecycle
Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
Proficiency in complex automated journeys and data-driven marketing
Email deliverability knowledge
Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
Familiarity with implementing complex user segmentation to optimise over user journeys
Hands-on experience with HTML & CSS
Fluent German language skills - written and verbal (essential)
Fluent English - good enough to communicate with internal teams

Job Responsibility

Own and evolve the Retention and CRM strategy for ZAVA Germany, aligned with business objectives and senior leadership direction
Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
Drive innovation in Email and SMS marketing through personalisation and automation
Lead the strategic planning and execution of multi-cycle omni-channel campaigns
Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
Own CRM platform capability, including tooling strategy, governance, access, and best practices
Identify opportunities to improve technical setup, automation, and data usage
Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes

What we offer

33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off
Free access to Wellness Cloud, advice, counselling, and corporate discounts
Healthcare cashback plan through SimplyHealth
20% off all ZAVA products & services for you and your friends and family
Remote, hybrid, and flexible working
MacBook Pro
Flexible bank holidays - take the ones that matter the most to you
£500 training budget per year (after probation)
Vitality Private Health Insurance + Vitality discounts & headspace membership (after probation)
Workplace Nursery Salary Sacrifice Scheme (after probation)

New

Senior Marketing Manager, Brand Marketing

We are looking for an experienced Senior Marketing Manager, Brand Marketing to l...

Location

United States , San Francisco Bay Area

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

7+ years of experience in brand marketing, digital marketing, or a related marketing leadership role
Demonstrated success creating and executing email campaigns and integrated marketing programs
Strong knowledge of B2B marketing strategies, campaign planning, and brand awareness initiatives
Experience analyzing campaign metrics and translating performance data into actionable recommendations
Ability to lead cross-functional collaboration and manage multiple projects with strong organizational discipline
Excellent written and verbal communication skills with a clear understanding of brand messaging and audience engagement
Background in beauty, retail or consumer-facing industries is highly preferred

Job Responsibility

Develop and lead brand marketing strategies that increase visibility, support business goals, and deepen audience connection across key channels
Plan and execute multi-channel campaigns, including email and digital programs, to improve engagement, generate interest, and reinforce brand positioning
Partner with internal stakeholders and external teams to align messaging, creative direction, and campaign priorities with broader marketing objectives
Oversee the full campaign lifecycle from concept through launch, monitoring performance and adjusting tactics to improve results
Drive B2B marketing initiatives that support partnership growth, lead generation, and market expansion efforts
Use data and market insights to identify opportunities, evaluate campaign effectiveness, and inform future brand marketing decisions
Ensure consistent brand standards across marketing materials, communications, and promotional activities
Manage timelines, deliverables, and competing priorities in a fast-paced retail marketing environment

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Senior Marketing Manager / Campaign Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month con...

Location

United States , Goodlettsville

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

5+ years of experience in marketing, campaign management, or lifecycle marketing
Strong background in email, SMS, CRM, and lifecycle strategy
Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
Expertise in segmentation, personalization, and customer journey mapping
Strong analytical skills and ability to drive data-informed decisions
Proven experience managing integrated campaigns and cross-functional initiatives
Excellent project management and communication skills
Experience in retail, e-commerce, or omnichannel environments preferred

Job Responsibility

Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
Plan and execute integrated, multi-channel campaigns across the full customer journey
Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
Oversee the creation, testing, and deployment of promotional offers and codes
Lead strategy and execution for email, SMS, and push notification channels
Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
Drive list growth, segmentation, personalization, and dynamic content strategies
Execute A/B and multivariate testing to improve engagement and conversion
Develop initiatives to drive customer acquisition, engagement, and retention

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Senior Manager, Growth Marketing, Marketing Technology

As the Senior Growth Marketing Manager, Marketing Technology, you will serve as ...

Location

United States , New York

Salary:

150000.00 - 160000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in marketing technology, marketing automation, or lifecycle marketing
At least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills
Experience leading platform migrations or consolidations is strongly preferred

Job Responsibility

Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap

What we offer

Offers Equity

Fulltime

Manager / Senior Manager, Field, ABM and Partner Marketing, SEA

As the Manager/Senior Manager for Field, ABM and Partner Marketing in SEA, you w...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

7+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM
proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS
proven success building end-to-end ABM programs (1:1, 1:few, 1:many) with Sales alignment on account selection, insights, and measurement
track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles
strong leadership and stakeholder management
experience leading a small team and influencing senior Sales and Partnerships leaders
data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g. Demandbase), webinar/event tools and analytics
excellent written and verbal communication in English
deep understanding of SEA market dynamics and how to localize GTM by country
strategic thinker who is also hands-on

Job Responsibility

Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays
design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy
lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline
personalize content and messaging by account, segment and market
commission and localize case studies, customer stories and thought leadership relevant to SEA buyers
orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion
set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI
build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools
manage regional budget, vendors and agencies

Fulltime

Senior Marketing Manager, APAC

Remerge helps leading mobile app marketers increase revenue and retention by act...

Location

South Korea , Seoul

Salary:

Not provided

Remerge

Expiration Date

Until further notice

Requirements

5–8 years of experience in B2B marketing, with clear ownership of field marketing, content, or regional campaign programs
Solid field marketing and event management capability, including end-to-end planning, vendor and partner coordination, and post-event analysis and reporting
Strong content localization and editorial skills, with the ability to adapt global messaging for Korean and/or Japanese audiences without losing accuracy or brand integrity
Budget ownership and financial discipline, with the ability to track spend, report on ROI, and make data-informed allocation decisions
Proven experience working across Korea and/or Japan markets, with a strong understanding of local business culture, media landscape, and audience expectations
Strong project management skills with the ability to manage competing deadlines, stakeholder requests, and program dependencies across two markets
Proficiency in marketing technology tools including CRM platforms (e.g., Salesforce), email marketing tools, event management platforms, and analytics dashboards
Excellent written and verbal communication skills in English and Korean and/or Japanese
Prior experience in ad tech, mobile marketing, SaaS, or a related technology industry is a plus.

Job Responsibility

Contribute to APAC marketing strategy and translate priorities into actionable Korea and Japan marketing plans
Operate independently with limited direction, and is comfortable balancing strategic thinking with hands-on execution
Plan and run field marketing programs designed to generate demand and accelerate pipeline, including events, hosted experiences, and account-based initiatives in alignment with sales priorities and regional business goals
Manage partner co-marketing activities and local marketing partnerships, coordinating joint campaigns to maximize reach and lead quality
Design and deliver customer marketing for key accounts, including seasonal gifting, occasion-based gifting, and appreciation events that strengthen relationships with priority clients
Plan, localize, and edit contents to maintain a credible brand voice through regional channels (website, email, newsletter, social media, etc.)
Work closely with Sales, Product Marketing, and RevenueOps to align campaigns to GTM goals and ensure smooth, well-timed execution across both markets
Implement and maintain measurement frameworks to evaluate campaign effectiveness and pipeline contribution across Korea and Japan.

What we offer

Direct Impact: accelerate your career in a fast-paced environment with a high degree of responsibility
Unlimited vacation days - for real
Generous remuneration package including virtual shares and a dedicated education budget
End of the year bonus determined by company performance
Enrol in our Short Term Assignment (STA) program and travel to our offices around the globe for up to a month - subject to eligibility and internal policy
Flexible work from home arrangement and support/allowance for your work from home setup
Team Events: celebrate achievements and participate in our annual company offsites next to an amazing team
Wellness benefits such as Fitness-related reimbursement, Nilo Health Subscription and many more.

Fulltime

Senior Marketing Manager - Financial Services, Life Sciences, and Public Services

This is an exciting opportunity for a versatile and proactive marketing manager ...

Location

Denmark , Copenhagen

Salary:

Not provided

PA Consulting

Expiration Date

Until further notice

Requirements

Minimum 4 - 6 years’ experience in B2B marketing within professional services, consulting, or a related sector
Strong experience delivering integrated campaigns across digital, events, PR and content
Proactive, highly organised, detail‑oriented, and able to manage multiple deadlines while working collaboratively
Strong team player with the ability to build relationships across all levels
Creative and analytical approach, with interest in testing new ideas and improving performance
Excellent stakeholder management skills and confidence working across multiple teams and seniority levels
Fluent in Danish and English, both written and spoken

Job Responsibility

Contribute to the development of global sector marketing strategies by sharing insights from local business priorities, client needs, and key relationships
Identify and shape sector‑specific marketing opportunities across Financial Services, Life Sciences, and Public Services, translating global priorities into impactful regional plans
Localise and execute integrated campaigns across events, digital channels, PR, social media, and partnerships - ensuring global messaging resonates with Nordics audiences
Shape and adapt compelling points of view with sector experts to ensure relevance in the Nordics market
Support the creation of buyer journeys and campaign workflows tailored to Nordics audiences
Collaborate with digital and content teams to develop and activate compelling sector-led and regionally relevant content across web, social, email and paid channels
Strengthen PA’s brand presence across Denmark, Norway and Sweden
Build and execute visibility strategies for key leaders in the region
Act as a trusted marketing advisor to sector leaders and regional stakeholders
Manage marketing budgets, reporting and KPIs for campaign activity

What we offer

A people-first culture
A strong sense of team
An inspiring workspace in Nordhavn
Room to grow and shape your role
A culture of curiosity and learning

Fulltime

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Senior Email Marketing Manager

Job Description

Job Responsibility

Requirements

What we offer

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