Senior eCommerce Marketing Manager Jobs

Artemax, Inc.

Location:
United States, New Berlin

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We’re seeking a customer-obsessed, strategically minded Senior eCommerce Marketing Manager to lead our digital growth initiatives across DTC platforms. This role owns the full eCommerce ecosystem—platform optimization, digital merchandising, customer journey improvement, lifecycle marketing, and competitive experience benchmarking. You will work cross-functionally with product, creative, technology, analytics, and operations teams to enhance the eCommerce experience, drive conversion and retention, and ensure we remain competitive with best-in-class digital experiences. The ideal candidate has deep experience in eCommerce platform management, customer lifecycle strategy, digital user experience, and data-informed decision-making.

Job Responsibility:

Own the eCommerce platform roadmap (e.g., Shopify or Adobe Commerce), aligning to growth, brand, and customer experience goals
Lead site optimization across UX, mobile, merchandising, product discovery, and checkout flow
Drive conversion rate improvement through testing, analytics, and personalization tools
Partner with product and IT teams to plan and implement platform enhancements
Benchmark and implement best-in-class practices to compete with market-leading eCommerce experiences
Collaborate across the team to align, content, creative, and messaging strategies with acquisition and conversion goals
Continuously assess eCommerce trends, UX innovations, and competitive positioning to inform strategy
Identify experience gaps and conversion barriers compared to top DTC and retail brands
Translate insights into actionable enhancements to improve customer experience and retention metrics
Execute multi-channel lead capture strategies across landing pages, search, social, and email
Build and optimize lead funnels in coordination with paid media and lifecycle programs
Develop nurturing flows that move prospects through discovery, consideration, and purchase
Map and optimize the end-to-end digital customer journey, reducing friction and improving engagement
Design and implement lifecycle marketing strategies to increase repeat purchases, loyalty, and customer lifetime value (CLV)
Leverage segmentation, personalization, and behavioral data to tailor messaging across email, SMS, and site touchpoints
Collaborate with customer service and operations to close experience gaps and improve satisfaction post-purchase
Manage eCommerce platforms (Shopify, Adobe Commerce, etc.) and the full Martech stack
Lead third-party agencies and internal collaborators to ensure aligned execution, SLAs, and performance outcomes
Evaluate, integrate, and manage tools for lead capture, personalization, analytics, and automation
Track and analyze performance across KPIs: CLV, AOV, conversion rate, bounce rate, abandon rate, email/SMS engagement, and traffic sources
Use GA4, Hotjar, and attribution tools to assess cross-channel effectiveness, drive actionable insights and ongoing testing, and inform spend optimization
Present actionable insights and strategic recommendations to senior leadership
Champion a test-and-learn culture across campaigns and digital initiatives
Lead cross-functional execution of digital projects, campaigns, and platform enhancements
Manage timelines, deliverables, and dependencies across marketing, product, IT, and external vendors
Ensure timely, on-budget delivery of high-impact initiatives tied to eCommerce and revenue goals

Requirements:

7+ years in eCommerce, digital marketing, or performance media (DTC, retail, or CPG preferred)
Proven success in scaling acquisition and lead generation strategies across paid and owned channels
Hands-on experience with Shopify or Adobe Commerce, GA4, Klaviyo or Attentive, and major ad platforms
Strong analytical mindset with deep understanding of CAC, ROAS, CLV, AOV, and attribution models
Experience managing cross-functional initiatives, agencies, and multiple concurrent projects
Excellent communication, organization, and execution skills in a fast-paced, results-oriented environment

Nice to have:

Experience with AI-powered personalization and recommendation engines
Familiarity with post-purchase optimization (returns, fulfillment, service)
Background in competitive benchmarking and user research
Agile or Scrum certification or experience managing projects in structured frameworks

What we offer:

Medical, dental and vision insurance
A 401(k) plan with competitive matching program
Employee Assistance Program (EAP)
Short-Term and Long-Term Disability
Life insurance
Personal Time off
Paid holidays
Complimentary Lunches, Popcorn, and Beverages
Education & Training Reimbursement
Work Performance Recognition Programs
Company-Sponsored Social Events and Recreation Room
Perfect Attendance Reward Program
Employee Referral Incentive
100% Company Paid Life, AD&D, and Long-Term Disability Insurance
401K Enrollment Including Company Match
Comprehensive Medical, Dental and Vision Insurance Plans
Annual Onsite Flu Clinic

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

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Senior eCommerce Marketing Manager