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Here at Vertu Motors we are looking for a commercially focused Senior Ecommerce Marketing Manager to lead the performance and optimisation of our ecommerce platforms. In this high-impact role, you’ll combine strategic leadership with hands-on delivery to drive revenue growth, improve marketing effectiveness, and enhance the customer journey across our digital channels. You’ll lead a talented team, collaborate with channel specialists and external partners, and own the full ecommerce performance strategy — from acquisition and retention to onsite optimisation and product performance.
Job Responsibility:
Own daily, weekly, and monthly KPIs including revenue, traffic, CVR, AOV, and order volume
Ensure ecommerce performance aligns with and delivers against commercial plans
Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social
Set priorities, manage budgets, and brief internal teams and agencies
Deliver seasonal and always-on campaigns that meet commercial objectives
Partner with UX and digital teams to enhance the user journey and improve conversion rates
Lead A/B testing and implement best practice optimisation initiatives
Oversee content strategy to support SEO growth
Work with product teams to ensure product mix and merchandising support business goals
Lead performance reporting and stakeholder updates
Use insights and data to identify opportunities and shape strategic decisions
Manage and optimise budgets to drive the best balance of efficiency and revenue
Lead, motivate, and develop a team of ecommerce and channel specialists
Foster collaboration across internal teams and external partners
Requirements:
Extensive experience in ecommerce marketing management
Strong knowledge of PPC, SEO, affiliates, CRM, and social channels
Proven experience leading teams to achieve commercial targets
Experience working with Shopify
Highly analytical with strong data decision-making skills
Excellent communication and stakeholder management
Ability to balance strategic leadership with hands-on delivery
What we offer:
25 days holiday rising with length of service - plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers