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We’re on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers’ online experience the best it can be - removing friction, adding personal touches, and making sure every click counts. You’ll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.
Job Responsibility:
Develop and deliver CRO strategies to improve onsite performance and customer experience
Analyse customer behaviour to identify friction points and optimise the purchase funnel
Ensure all initiatives align with wider business objectives and commercial goals
Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content
Drive initiatives that make content and messaging more relevant for individual customer segments
Use analytics to measure the impact of CRO initiatives and provide actionable insights
Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies
Lead and build A/B tests to validate hypotheses and measure performance improvements
Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations
Communicate findings and recommendations clearly to both technical and non-technical stakeholders
Requirements:
Proven experience in conversion rate optimisation within an e-commerce environment
Strong analytical skills with the ability to interpret data and turn insights into actionable strategies
Excellent storytelling ability - translating data into compelling narratives about customer behaviour and optimisation opportunities
Experience in A/B testing and experimentation frameworks
Familiarity with analytics tools (GA4 preferred but not essential)
Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate are essential
What we offer:
Holidays
25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
Pension
Contribute 5% of your annual salary and we'll do the same
Be a VIP at the AO Arena
we have loads of opportunities to win free tickets and pre-sale access!
Health & wellbeing
discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more
Discounts
exclusive discounts across our product range
Family leave
Enhanced Maternity, Paternity and Adoption leave
Making a difference
2 fully paid days a year to donate your time to any charity of your choice
On site perks
start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!
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