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Senior E-Commerce Executive

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AO

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Location:
United Kingdom, Bolton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers’ online experience the best it can be - removing friction, adding personal touches, and making sure every click counts. You’ll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.

Job Responsibility:

  • Develop and deliver CRO strategies to improve onsite performance and customer experience
  • Analyse customer behaviour to identify friction points and optimise the purchase funnel
  • Ensure all initiatives align with wider business objectives and commercial goals
  • Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content
  • Drive initiatives that make content and messaging more relevant for individual customer segments
  • Use analytics to measure the impact of CRO initiatives and provide actionable insights
  • Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies
  • Lead and build A/B tests to validate hypotheses and measure performance improvements
  • Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations
  • Communicate findings and recommendations clearly to both technical and non-technical stakeholders

Requirements:

  • Proven experience in conversion rate optimisation within an e-commerce environment
  • Strong analytical skills with the ability to interpret data and turn insights into actionable strategies
  • Excellent storytelling ability - translating data into compelling narratives about customer behaviour and optimisation opportunities
  • Experience in A/B testing and experimentation frameworks
  • Familiarity with analytics tools (GA4 preferred but not essential)
  • Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate are essential
What we offer:
  • Holidays
  • 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension
  • Contribute 5% of your annual salary and we'll do the same
  • Be a VIP at the AO Arena
  • we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing
  • discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more
  • Discounts
  • exclusive discounts across our product range
  • Family leave
  • Enhanced Maternity, Paternity and Adoption leave
  • Making a difference
  • 2 fully paid days a year to donate your time to any charity of your choice
  • On site perks
  • start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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