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Senior Director, Strategic Planning

United States, West Chester · Job Posted February 18, 2026
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Job Description

The Senior Director, Strategic Planning will establish and lead brand strategy, serving as the connective tissue across account, medical, and creative teams. The Senior Director, Strategic Planning will be responsible for building the strategic foundation of our work—shaping brand narratives, translating science into compelling platforms, and helping our clients bring transformative therapies to market. The Senior Director, Strategic Planning will bridge rigorous medical insights with creative ambition, ensuring our work changes behavior and delivers impact in the real world.

Job Responsibility

  • Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
  • Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
  • Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
  • Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
  • Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
  • Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
  • Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
  • Partner closely with cross-functional department leads in establishing pre-kickoff project plans
  • Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
  • Contribute to business development efforts, including pitches and proposals, as necessary
  • Identify opportunities for brand growth and differentiation through proactive strategic thinking
  • Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
  • Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
  • Mentor and grow talent, building a high-performing team as the function expands
  • Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony

Requirements

  • Bachelor's degree required in Business Administration, Finance, Management, or a related field
  • 10+ years of healthcare advertising/communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and Patient accounts
  • Proven track record leading strategy for pharmaceutical/biotech brands across the product lifecycle (pre-launch experience strongly preferred)

What we offer

  • competitive salaries
  • generous paid time off
  • excellent health insurance
  • family leave
  • a 401(k) plan with employer matching
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