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Senior Director, Product Marketing

brighthorizons.com Logo

Bright Horizons

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Location:
United States of America , Newton

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Category:
-

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Contract Type:
Not provided

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Salary:

161000.00 - 180000.00 USD / Year

Job Description:

The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons.

Job Responsibility:

  • Build and manage end-to-end product marketing strategies
  • Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics
  • Foster a data-first culture: Leverage analytics to help determine go-to-market strategies
  • Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients
  • Serve as voice of the customer
  • Leverage analytics to determine go-to-market strategies involving segments, and target buyers
  • Lead the Marketing strategy for critical Bright Horizons products/services

Requirements:

  • Bachelor's Degree
  • 8+ years of marketing experience, preferably in the enterprise space

Nice to have:

  • Experience developing product collateral and messaging that directly supports marketing campaigns
  • Adept at managing tight timelines, competing priorities, and projects that span multiple departments
  • Ability to cultivate strong relationships internally and externally, including with client and partner organizations
  • Proven track record defining, staffing, and developing high-performing teams
  • Fluent in demand generation strategies, tactics, and success metrics
  • Demonstrated success developing campaigns that measurably generate interest in a product or service
  • Excellent verbal and written communication skills
  • Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings
  • Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
  • Proficient in marketing automation and CRM systems for campaign development and reporting
What we offer:
  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
  • Bonus
  • RSUs

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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