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The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons.
Job Responsibility:
Build and manage end-to-end product marketing strategies
Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics
Foster a data-first culture: Leverage analytics to help determine go-to-market strategies
Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients
Serve as voice of the customer
Leverage analytics to determine go-to-market strategies involving segments, and target buyers
Lead the Marketing strategy for critical Bright Horizons products/services
Requirements:
Bachelor's Degree
8+ years of marketing experience, preferably in the enterprise space
Nice to have:
Experience developing product collateral and messaging that directly supports marketing campaigns
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including with client and partner organizations
Proven track record defining, staffing, and developing high-performing teams
Fluent in demand generation strategies, tactics, and success metrics
Demonstrated success developing campaigns that measurably generate interest in a product or service
Excellent verbal and written communication skills
Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Proficient in marketing automation and CRM systems for campaign development and reporting
What we offer:
Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family