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Senior director product marketing

geico.com Logo

Geico

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Location:
United States , Chevy Chase

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Category:
-

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Contract Type:
Not provided

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Salary:

195000.00 - 315000.00 USD / Year

Job Description:

GEICO is looking for a customer-centric, dynamic leader with extensive P&L oversight, go to market planning, creative stewardship, and customer insights experience to join GEICO as a Sr. Director, Product Marketing. You will set the Marketing ambition for designated lines of business, and drive the organization in establishing the best methods, tools, and ways of working that deliver on that ambition. As part of our Integrated Marketing flywheel model, you will collaborate with Marketing practice leads to create impactful, industry leading, and business driving initiatives, while ensuring a cohesive narrative across all customer touchpoints.

Job Responsibility:

  • Analyze untapped customer opportunities and product/service white space, to identify new business and profit growth areas, as well as opportunities to grow brand favorability
  • Lead the creation of short and long-range business plans, setting objectives, mapping out the unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
  • Maintain an in-depth understanding of business growth drivers, risk factors, and data trends related to customer acquisition, retention and cross-sell
  • Identify territories and moments rooted in clear insights for media selection and creative development
  • Produce quarterly brand business reviews highlighting actionable insights that Marketing practice leaders can use to enhance future work and improve business results going forward
  • Collaborate with Finance and PPM stakeholders to align on LOB goals and monitor progress against those goals
  • Partner with Marketing Finance to build LOB budgets and investment allocations across customer segments and distribution channels
  • Set the strategic agenda that will keep the cross-functional Marketing department focused on the business and customer priorities
  • Partner with COE specialists across sponsorship, media, creative, analytics, influencer, entertainment, corp comms, and customer journey marketing
  • Deliver clear customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the Marketing plan for optimal business outcomes
  • Develop and maintain relationships with all Marketing practice leads to ensure alignment in overall planning and successful execution
  • In partnership with Sponsorships, Media, and Creative, determine how to invest the LOB’s annual marketing budget to build industry leading Marketing plans across paid, earned, owned, and shared customer touchpoints
  • Partner with our Culture Marketing group and the DEI COE to ensure inclusion throughout all Marketing initiatives
  • Grow and develop a high performing team of marketers
  • Steward a cross functional team of direct and indirect reports including a brand manager, advertising strategist, performance marketing specialist, retention marketing specialist and a measurement analyst

Requirements:

  • Experience in brand marketing preferably with a Fortune 500 company
  • Bachelor's Degree
  • MBA preferred
  • Change agent who thrives in creating clarity in ambiguity
  • Ability to drive strategy and execute with speed and high quality
  • Comfortable producing and overseeing a high volume of work
  • Experience in transformational organizations providing clear analysis of future opportunities and guidance on how to act now
  • Significant experience in developing presentations for audiences at all levels
  • Experience in evaluating creative concepts and assets based on strategic alignment and business impact
  • Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders
  • Well versed in gathering data and developing qualitative insights to develop strategic plans
  • Demonstrated success in writing clear briefs that inspire exceptional work
What we offer:
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
  • Financial benefits including market-competitive compensation
  • a 401K savings plan vested from day one that offers a 6% match
  • performance and recognition-based incentives
  • and tuition assistance
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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