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As Senior Director of Product Marketing, you will own and evolve the company's product narrative, competitive positioning, category strategy, and go-to-market orchestration across all product lines. This is not a traditional PMM leadership role. You will design and lead an AI-native product marketing function where agents and real-time signals handle synthesis, distribution, and adaptation — and humans retain ownership of judgment, positioning, and category narrative. You will architect the strategic spine, the agent workflows, and the governance model that makes this work. This role is ideal for a senior PMM leader who has moved beyond using AI as a productivity tool and is ready to redesign how product marketing operates — replacing periodic, manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM.
Job Responsibility:
Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model
Own and refine the core product story, value propositions, and messaging framework across all segments and regions
Design agent-assisted workflows to continuously test and adapt messaging across channels and personas
Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure
Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies
Partner on GTM motions to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG)
Serve as a key collaborator in Pricing, Packaging & Monetisation decisions
Establish an always-on Customer, Competitive & Market Intelligence system
Design and maintain dynamic, agent-generated enablement assets
Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value
Lead, coach, and develop the PMM team
Define PMM career paths and institutionalize processes that reflect the AI-native model
Requirements:
12+ years of experience in product marketing or related roles within B2B SaaS
8+ years leading PMM teams, ideally in high-growth or scale-up environments
Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
Deep understanding of SaaS monetisation, pricing, and packaging
Experience partnering with executive teams to influence product direction and revenue strategy
Strong analytical mindset and comfort with data-driven decisions
Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks — not just 'using AI tools,' but rethinking how the work gets done
A clear point of view on what PMM humans should own vs. what agents should operate — and the judgment to know where the line sits
Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing
Nice to have:
Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration
Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools — not to build them, but to design and govern them effectively