CrawlJobs Logo

Senior Director, Product Marketing

United States · Job Posted May 27, 2026
Apply Position
Job Link Share

Job Description

As Senior Director of Product Marketing, you will own and evolve the company's product narrative, competitive positioning, category strategy, and go-to-market orchestration across all product lines. This is not a traditional PMM leadership role. You will design and lead an AI-native product marketing function where agents and real-time signals handle synthesis, distribution, and adaptation — and humans retain ownership of judgment, positioning, and category narrative. You will architect the strategic spine, the agent workflows, and the governance model that makes this work. This role is ideal for a senior PMM leader who has moved beyond using AI as a productivity tool and is ready to redesign how product marketing operates — replacing periodic, manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM.

Job Responsibility

  • Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model
  • Own and refine the core product story, value propositions, and messaging framework across all segments and regions
  • Design agent-assisted workflows to continuously test and adapt messaging across channels and personas
  • Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure
  • Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies
  • Partner on GTM motions to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG)
  • Serve as a key collaborator in Pricing, Packaging & Monetisation decisions
  • Establish an always-on Customer, Competitive & Market Intelligence system
  • Design and maintain dynamic, agent-generated enablement assets
  • Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value
  • Lead, coach, and develop the PMM team
  • Define PMM career paths and institutionalize processes that reflect the AI-native model

Requirements

  • 12+ years of experience in product marketing or related roles within B2B SaaS
  • 8+ years leading PMM teams, ideally in high-growth or scale-up environments
  • Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
  • Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
  • Deep understanding of SaaS monetisation, pricing, and packaging
  • Experience partnering with executive teams to influence product direction and revenue strategy
  • Strong analytical mindset and comfort with data-driven decisions
  • Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks — not just using AI tools, but rethinking how the work gets done
  • A clear point of view on what PMM humans should own vs. what agents should operate — and the judgment to know where the line sits
  • Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing

Nice to have

  • Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams
  • Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration
  • Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools — not to build them, but to design and govern them effectively

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Senior Director, Product Marketing

8 matching positions

Senior Director, Product Marketing

As Senior Director of Product Marketing, you will own and evolve the company's p...
Location
Location
Ireland , Dublin
Salary
Salary:
Not provided
supermetrics.com Logo
Supermetrics
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in product marketing or related roles within B2B SaaS
  • 8+ years leading PMM teams, ideally in high-growth or scale-up environments
  • Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
  • Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
  • Deep understanding of SaaS monetisation, pricing, and packaging
  • Experience partnering with executive teams to influence product direction and revenue strategy
  • Strong analytical mindset and comfort with data-driven decisions
  • Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks
  • A clear point of view on what PMM humans should own vs. what agents should operate
  • Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing
Job Responsibility
Job Responsibility
  • Design and lead an AI-native Product Marketing function
  • Own and refine the core product story, value propositions, and messaging framework
  • Design agent-assisted workflows to continuously test and adapt messaging
  • Lead Strategic Go-to-Market (GTM) orchestration
  • Build agent-driven launch orchestration workflows
  • Partner on GTM motions to support both PLG and SLG
  • Serve as a key collaborator in Pricing, Packaging & Monetisation decisions
  • Establish an always-on Customer, Competitive & Market Intelligence system
  • Design and maintain dynamic, agent-generated enablement assets
  • Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing

As Senior Director of Product Marketing, you will own and evolve the company's p...
Location
Location
United States
Salary
Salary:
Not provided
supermetrics.com Logo
Supermetrics
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in product marketing or related roles within B2B SaaS
  • 8+ years leading PMM teams, ideally in high-growth or scale-up environments
  • Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG)
  • Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly
  • Deep understanding of SaaS monetisation, pricing, and packaging
  • Experience partnering with executive teams to influence product direction and revenue strategy
  • Strong analytical mindset and comfort with data-driven decisions
  • Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks — not just 'using AI tools,' but rethinking how the work gets done
  • A clear point of view on what PMM humans should own vs. what agents should operate — and the judgment to know where the line sits
  • Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing
Job Responsibility
Job Responsibility
  • Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model
  • Own and refine the core product story, value propositions, and messaging framework across all segments and regions
  • Design agent-assisted workflows to continuously test and adapt messaging across channels and personas
  • Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure
  • Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies
  • Partner on GTM motions to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG)
  • Serve as a key collaborator in Pricing, Packaging & Monetisation decisions
  • Establish an always-on Customer, Competitive & Market Intelligence system
  • Design and maintain dynamic, agent-generated enablement assets
  • Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing

BlackLine is entering a pivotal phase of growth—driven by accelerated product in...
Location
Location
United States , New York
Salary
Salary:
260000.00 - 325000.00 USD / Year
blackline.com Logo
BlackLine
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in business, marketing, or a related field
  • MBA preferred
  • 15+ years of experience in product management, product marketing, presales, strategy consulting or a related role in enterprise SaaS/technology
  • Experience in ERP, Enterprise Performance Management, Enterprise & Data Analytics and Business Intelligence highly preferred
  • 7+ years in senior leadership roles managing and developing high-performing teams
  • Proven experience partnering closely with Product Management to influence roadmaps and requirements
  • Track record of successfully launching products and enablement programs in a fast-paced, high growth environment
  • Strong track record of defining product narratives and activating GTM strategies in complex, multi-product environments
  • Experience working cross-functionally across Sales, PreSales, Customer Success, Enablement, and Executive Leadership
  • World-class project management skills with the ability to manage multiple priorities and deadlines
Job Responsibility
Job Responsibility
  • Product Strategy & Roadmap Partnership
  • Product Marketing Leadership & Narrative Ownership
  • GTM Activation & Commercialization Partnership
  • Competitive Intelligence & Market Insight
  • Sales, PreSales & Customer Alignment
  • People Leadership & Organizational Impact
What we offer
What we offer
  • short-term and long-term incentive programs
  • robust offering of benefit and wellness plans
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing

Ironclad is the leading AI contracting platform that transforms agreements into ...
Location
Location
United States , San Francisco
Salary
Salary:
221000.00 - 276000.00 USD / Year
ironcladapp.com Logo
Ironclad
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience within SaaS B2B companies - even if in other roles prior to PMM
  • 10+ years of Product Marketing or relevant experience (at least 5 of those should be direct Product Marketing experience)
  • Procurement Industry focus
  • 3+ years of leading a team
  • Experience crafting compelling, value-driven product and partnerships messaging and positioning
  • Technical competence (knowing the technical ins and outs of how their product works)
  • Great at simplifying complex technical concepts into compelling stories
  • Exhibits empathy for customers & prospects
  • Able to think big picture and prioritize what’s most important, but also able to roll up sleeves and ship compelling work product
  • Thrives in fast-paced and sometimes ambiguous situations
Job Responsibility
Job Responsibility
  • Lead a team of 1 to 2 Product Marketers who each own a specific market area
  • Collaborate closely with GTM to develop sales tools, enablement resources, as well as product and persona-focused collateral
  • Focusing on team leadership, team building, mentorship, and setting goals/OKRs for a high-performing Product Marketing team
  • Develop comprehensive launch plans that include messaging, positioning, content, sales enablement materials, and training programs to support successful product adoption
  • Coordinate the timing and execution of product launches to ensure alignment with broader business and marketing objectives
  • Create new ways of working such as GTM & Product Councils to align stakeholders around launches as well as facilitate feedback directly from the field
What we offer
What we offer
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • Offers Equity
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing - Endpoint Security & Management

We are seeking a Senior Director, Product Marketing to lead growth for Microsoft...
Location
Location
United States , Redmond
Salary
Salary:
155800.00 - 277200.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing or product management
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, product management
  • OR equivalent experience
  • 6+ years people management experience
  • Proven ownership of business outcomes at scale
  • Demonstrated track record of driving growth across revenue, usage, or market share for large, complex portfolios
  • experience with P&L or equivalent accountability strongly preferred
  • Deep experience leading across matrixed, cross-company environments
  • Proven ability to align and influence senior leaders across Engineering, Sales, Marketing, and Partner organizations to deliver results at global scale
  • Experience shaping and scaling multi-product platforms
Job Responsibility
Job Responsibility
  • Define and drive portfolio growth strategy across Microsoft Intune, Windows Enterprise, and Windows security—prioritizing the highest-impact opportunities to grow revenue, usage, and share in enterprise and SMB segments
  • Lead the integrated go-to-market system across acquisition, adoption, retention, and monetization—ensuring consistent execution from global strategy to field activation with clear accountability for business outcomes
  • Own business performance end-to-end, with accountability for revenue growth, usage, attach, and market share—establishing clear KPIs and operating rhythms to drive continuous improvement
  • Shape the category narrative by defining a unified value proposition across Windows, Intune, Security, and AI/Copilot—positioning Microsoft as the leader in secure, AI-powered endpoint computing
  • Lead cross-company execution at scale, acting as the connective tissue across Engineering, Sales, Marketing, Partner, and Business Planning to drive aligned, high-velocity decision-making and delivery
  • Incubate and scale next-generation growth bets, including AI-driven endpoint management scenarios, adjacent market opportunities, etc—taking them from concept to global adoption
  • Drive competitive strategy and differentiation, translating market trends and competitive dynamics into clear actions that strengthen Microsoft’s position across endpoint management and security
  • Build scalable models and execution systems, including planning rhythms, governance, and cross-functional processes that enable repeatable success across complex global initiatives
  • Represent the business externally with customers, partners, and analysts—shaping perception and influencing industry direction for endpoint security and management
  • Fulltime
Read More
Arrow Right

Senior Director Product Marketing, Azure Cloud and AI Platform

We are seeking a Senior Director Product Marketing, Azure Cloud and AI Platform ...
Location
Location
United States , Redmond
Salary
Salary:
155800.00 - 277200.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
  • OR equivalent experience
  • 6+ years people management experience
Job Responsibility
Job Responsibility
  • Market Shift, Category Strategy & Executive Narrative
  • Enterprise Evaluation Model & Technical Marketing Framework
  • Customer Zero Story & Frontier Adoption Program
  • People Leadership & Team Development
  • Orchestration & Influence
  • Field, Partner & Ecosystem Enablement
  • Platform-Level Competitive Initiatives & Differentiation
  • Market Insight & Competitive Perspective
  • Other
What we offer
What we offer
  • Certain roles may be eligible for benefits and other compensation
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing - AI Business Solutions

As part of the AI Business Solutions team, you’ll join a pioneering group at Mic...
Location
Location
United States , Redmond
Salary
Salary:
155800.00 - 277200.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years experience in sales, marketing, or business development experience
  • OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years experience in sales, marketing, or business development experience
  • OR equivalent experience
  • 6+ years people management experience
Job Responsibility
Job Responsibility
  • Lead our marketing strategies on how we launch and release our product to market and how we engage directly with our customers – from standalone release experiences to always-on integrated campaigns
  • Lead the commercial business role in brand campaigns, as well as lead the development of always-on campaigns [social, ABM (account based marketing), lead gen] and programs that drive awareness, affinity, engagement and revenue
  • Align across the organization to determine the top features and product releases, partner cross-functionally to develop breakthrough release strategies that drive excitement from our key audiences [customers, analysts, press etc.]
  • Partner with channel leads [media, email, social, web etc.] to develop channel specific strategies as well as how to best utilize each channel for releases and launches
  • Own the ABS marketing calendar, ensuring all items are captured and resourced, items ship on time and to the right audiences
  • Measure and optimize release, channel and program performance – use data as a key guide in all our decision making and marketing strategies
  • Lead, coach, and develop a team of high-performing product marketers to achieve business objectives while developing and nurturing talent
  • Fulltime
Read More
Arrow Right

Senior Director, Product Marketing - Microsoft Sentinel

As businesses transform digitally, cyber security is increasingly important at a...
Location
Location
United States , Redmond
Salary
Salary:
155800.00 - 277200.00 USD / Year
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in marketing commercial software to business users and IT OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in marketing commercial software to business users and IT OR equivalent experience.
  • 6+ years people management experience.
  • 8+ years people management experience.
  • Experience and a track record of success in product marketing or product management.
  • Knowledge of how enterprises buy and use commercial applications.
  • Knowledge of one or more Microsoft applications.
  • Experience and proven capability to deliver world class marketing content, including value proposition, evidence, blogs, whitepapers & presentations for identified scenarios, products/features and segments/audiences.
  • Ability to translate solutions understanding into a compelling story for customers' that clearly articulates Microsoft's strategy, benefits and differentiation when using Microsoft's services
  • Ability to analyze and diagnose complex product and business challenges, formulate solutions, and then motivate the broader organization to pragmatic action.
Job Responsibility
Job Responsibility
  • Build your team members careers and bring together the Sentinel platform and SIEM story.
  • Inspire excellence from your team members as you bring to market and plan the future of Microsoft Sentinel with input into business model, licensing, product design and more.
  • Deliver product marketing content to CISOs and security practitioners including PowerPoint, website, infographics, demos, videos, blogs and more to land thought leadership and adoption in the individual categories of email, endpoint, and identity.
  • Drive participation in key analyst deliverables such as the Forrester SIEM wave, and Gartner SIEM MQ as well as numerous regular engagements.
  • Represent Sentinel in the modern security operations SOC scenario to enable customers, the field and marketing materials.
  • Represent the SOC in the Security Copilot workstreams.
  • Support the field sales process with the Modernize the SOC solution play, one of three mainstream sales plays, and ensure top field blockers are prioritized to be quickly addressed in content and product.
  • Position Microsoft for success with customers in a market that includes strong competitors including legacy incumbents such as Splunk, now Cisco, and newcomers such as Google Chronicle.
  • Own our competitive perspective and outcomes in partnership with the compete team.
  • Build a culture that is consistent with our broader team culture with a focus on diversity, collaboration and particularly the value of team, as well as building your team members careers.
  • Fulltime
Read More
Arrow Right