Job Description:
We’re seeking a Senior Director of Product Management to own and evolve our corporate website as a growth platform serving working families (consumer), retail and B2B leads. You will work closely with brand, performance and customer experience to define the multi-audience strategy and roadmap, deliver measurable outcomes across the full funnel (awareness → engagement → conversion), and orchestrate cross-functional teams (Product, Marketing, Customer Experience, Design, Engineering, Content, Compliance) to create a consumer centric, self-serve, and proactive digital experience. You are a data driven product leader with expertise in CRO, SEO, site personalization, accessibility, analytics, and MarTech/CMS ecosystems, capable of balancing brand, performance, and enterprise requirements. You will use your expertise to help drive the product strategy and roadmap to ensure delivery of world-class experiences, ensuring business results of revenue and consumer growth, profitability, retention, and client satisfaction. You will enhance user experience and efficiency by developing the ability to rapidly deliver enhancements and assess and deploy new solutions and services. Finally, you will assess and plan for risks and opportunities including competition, growth and scalability, and evolving customer expectations.
