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We are seeking a Senior Director of Product Management to own the end-to-end vision and evolution of Roku’s home-grown Video Ad Platform. This platform powers programmatic advertising across Roku Media and connects supply, demand, data, and ad decisioning into a unified marketplace. You will define how inventory is represented and managed across Roku surfaces, how external demand systems connect and transact, and how data and signals flow through the platform to enable measurement and optimization. A core responsibility of this role is ensuring interoperability across the advertising ecosystem while maintaining Roku’s ability to innovate and differentiate through its own technology stack. This role sits at the center of Roku’s programmatic strategy and is responsible for driving a cohesive platform vision that balances advertiser outcomes, viewer experience, and scalable monetization. This role requires deep expertise in video advertising technology and programmatic marketplace design.
Job Responsibility:
Define and drive the multi-year vision for Roku’s Video Ad Platform, spanning supply management, demand connections, ad serving, auction decisioning, and platform data signals
Establish platform principles that prioritize extensibility, interoperability, and measurable advertiser outcomes
Ensure the platform evolves as a cohesive system rather than a collection of isolated capabilities
Own product strategy for supply management across Roku Media, including inventory governance, eligibility frameworks, packaging, and monetization controls
Define how supply enters and is represented within Roku Exchange and related marketplace surfaces
Partner with publisher media teams to align platform capabilities with content-level monetization strategies
Define how DSPs, SSPs, ad servers, and measurement partners integrate with Roku’s marketplace
Drive scalable integration patterns using industry standards while maintaining platform flexibility and differentiation
Own strategy for marketplace connectivity, including open exchange, private marketplace, and programmatic guaranteed frameworks
Define how identity, contextual signals, and measurement inputs flow through the platform to support optimization and decisioning
Establish platform standards for signal quality, governance, and interoperability
Partner with engineering and data science to enable scalable optimization frameworks driven by platform data
Lead and develop a team of senior product managers across core platform domains
Set operating frameworks for prioritization, product strategy, and execution consistency
Align cross-functional partners across engineering, revenue, operations, privacy, and partnerships
Translate technical platform strategy into clear business outcomes for executive stakeholders
Partner with revenue and go-to-market teams to align platform capabilities with advertiser needs and market trends
Communicate tradeoffs and long-term platform direction clearly across the organization
Requirements:
10+ years of product management experience with significant ownership in video advertising or programmatic ad technology platforms
Experience owning end-to-end programmatic video platforms, including supply, demand, ad serving, and auction decisioning
Demonstrated success leading senior product managers and driving execution across large cross-functional organizations
Strong technical fluency with real-time systems, APIs, and large-scale platform architectures
Proven ability to define long-term platform vision for internally built advertising technology systems
Excellent communication skills with the ability to influence technical and executive audiences
Deep understanding of video ad serving systems, including client-side and server-side ad insertion (CSAI and SSAI)
Experience with ad decisioning, pod management, fill optimization, and latency tradeoffs in streaming environments
Familiarity with VAST standards, wrappers, and video ad render behavior
Experience operating or building publisher-side advertising platforms or supply-side marketplaces
Understanding of inventory governance, eligibility rules, and monetization controls
Knowledge of how content structure and advertising break design impact monetization outcomes
Strong understanding of programmatic advertising workflows, including open exchange, private marketplace, and programmatic guaranteed models
Experience with auction mechanics, bid selection logic, and marketplace transparency concepts
Ability to translate advertiser and buyer needs into platform capabilities
Deep familiarity with oRTB standards and bid request and response design
Experience building or evolving API driven integrations across DSPs, SSPs, ad servers, and measurement partners
Ability to balance interoperability with platform-level differentiation
Understanding of identity, contextual signals, and measurement data used in programmatic decisioning
Experience applying data signals to platform-level optimization or selection logic
Familiarity with privacy and policy considerations related to advertising data flows
What we offer:
health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources