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Senior Director, Premium Brands

https://www.marriott.com Logo

Marriott Bonvoy

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Location:
United States , Bethesda

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Category:
-

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Contract Type:
Not provided

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Salary:

151100.00 - 246000.00 USD / Year
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Job Description:

Marriott International is seeking a visionary and strategic Senior Director, Premium Brands to shape the future of assigned brands within a rapidly evolving portfolio. This leader translates global category vision into actionable strategies and long-term brand plans, guiding multi-year priorities and making enterprise-level decisions that balance brand ambition, commercial performance, and market realities. By partnering closely with continent and discipline teams, the Senior Director fosters innovation, elevates guest experiences, and ensures brand relevance and measurable business impact across markets.

Job Responsibility:

  • Defines and maintains brand positioning for assigned brands
  • Develops compelling, differentiated brand strategies
  • Supports creation of strategic brand business plans
  • Defines and manages brand initiatives and projects through execution across continents
  • Defines brand performance metrics and recommends performance targets
  • Monitors performance for assigned brands and identifies optimization opportunities
  • Serves as brand advocate
  • Represents the brand in external forums
  • Leads new product creation / integration for the Premium category
  • Plays point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively
  • Serves as the primary liaison between global leadership and continent teams
  • Collaborates with cross-discipline teams
  • Leverages consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences
  • Leads brand-specific innovation projects
  • Partners with cross-discipline teams to ensure new products and initiatives are operationally feasible
  • Translates global vision into actionable team strategies
  • Inspires and leads high-performing teams
  • Drives a culture of accountability, continuous improvement, and learning across the team

Requirements:

  • 4-year degree from an accredited university in Business Administration, Marketing, or related major
  • 10+ years of relevant professional experience demonstrating career growth and exceptional performance
  • Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes
  • Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments
  • Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives based on business impact

Nice to have:

  • MBA or equivalent advanced degree
  • Experience collaborating with continent / business teams to drive initiatives and align competing priorities
  • Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence
  • Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI
What we offer:
  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • medical coverage
  • dental coverage
  • vision coverage
  • health care flexible spending account
  • dependent care flexible spending account
  • life insurance
  • disability insurance
  • accident insurance
  • adoption expense reimbursements
  • paid parental leave
  • educational assistance
  • paid sick leave
  • paid time off
  • holidays

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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