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The Partnerships team at Equativ manages key strategic relationships across the Equativ Ad Exchange. As Senior Director, Partnerships, you will play a critical role in driving the growth, performance, and long-term success of our most important partners. Reporting to the SVP, Global Partnerships, this role will work closely with senior stakeholders across Sales, Product, Engineering, Finance, and Legal to manage executive-level relationships, negotiate complex commercial agreements, and drive scalable revenue growth. You will also lead strategic initiatives across agency holding companies, brand-direct clients, and independent agencies, ensuring Equativ’s programmatic, managed service, and curation offerings are adopted and expanded effectively. This is a highly visible, senior commercial role requiring strong executive presence, deep programmatic expertise, and the ability to operate autonomously in a fast-paced, high-growth environment.
Job Responsibility:
Develop, negotiate, and close new strategic partnerships that drive scalable, repeatable revenue from emerging and existing demand sources
Own and grow a portfolio of senior-level partnerships, identifying upsell opportunities, diversifying product adoption, and ensuring long-term partner satisfaction
Lead executive-level conversations with strategic agency partners, brand-direct partners, and strategic platforms
Build and maintain a robust pipeline of commercial opportunities, providing clear visibility and regular updates to internal stakeholders
Create revenue forecasts for new partnerships and channels, ensuring alignment with broader business objectives
Achieve revenue targets across innovative solutions including programmatic, managed services, and curation products
Partner closely with Sales leadership to support sellers managing key accounts and accelerate incremental net revenue
Collaborate cross-functionally with Product, Engineering, Finance, and Legal to align partnership strategy, product feedback, and commercial execution
Provide actionable market insights to Product and Tech teams to inform roadmap priorities and product innovation
Act as a senior commercial leader and internal quarterback, ensuring alignment and accountability across teams supporting partnership execution
Requirements:
8+ years of experience in business development, partnerships, or commercial leadership within programmatic advertising
Deep understanding of the programmatic advertising ecosystem, including DSPs, SSPs, data, identity, and demand-side solutions
Proven track record of driving and exceeding significant revenue goals through strategic partnerships
Strong analytical mindset with the ability to translate data into commercial insights and recommendations
Experience negotiating complex commercial and legal agreements in collaboration with internal legal teams
Exceptional executive communication, presentation, and negotiation skills
Proficiency in Google Sheets and Google Slides
Comfortable operating autonomously in a dynamic, fast-paced, and evolving environment