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A Senior Director, Paid Search Marketer’s primary responsibilities are to oversee all aspects of paid search campaigns, including strategy development, execution, optimization and performance analysis. They are responsible for driving revenue and achieving business goals through effective paid search campaigns. This role often involves managing a team of paid search specialists, collaborating with internal teams and staying current with industry trends and best practices. This role is ideal for a self-starter who thrives in a fast-paced environment, enjoys digging into data and is constantly looking for ways to drive performance improvements and scale campaigns efficiently.
Job Responsibility:
Developing and implementing paid search strategies, including keyword research, ad copy optimization and campaign structure across Google Ads, Bing and other search platforms
Managing paid search budgets and ensuring optimal allocation of resources
Perform deep analysis of campaign performance, identifying areas for improvement, implement data-driven optimizations and present insights to key stakeholders
Collaborate cross-functionally with creative, analytics, product and sales teams to align on key priorities and deliverables
Develop and execute comprehensive PPC strategies that align with business goals
Drive ongoing A/B testing across ad copy, landing pages, audiences and bidding strategies
Monitor industry trends, platform updates and competitor activity to stay ahead of the curve
Manage large-scale budgets with a strong focus on efficiency and ROI
Build and maintain clear reporting frameworks to track KPIs such as CTR, CPC, CPA, ROAS and LTV
Requirements:
5+ years of experience in paid search marketing (e.g., Google Ads, Bing Ads), with a proven track record of performance growth
Strong analytical skills, with advanced knowledge in Excel/Google Sheets and familiarity with analytics platforms (e.g. Looker)
Excellent communication and project management skills, with the ability to effectively collaborate with internal teams and external clients
Leadership experience, with the ability to manage and motivate a team of paid search specialists
A passion for continuous learning and staying current with industry trends and best practices
Demonstrated ability to work independently, and proactively identify growth opportunities
Ability to thrive in a fast-moving, data-driven and collaborative environment
Nice to have:
Experience in lead generation
Familiarity with SEO, display, or paid social to support integrated campaigns
Google Ads or other relevant certifications
What we offer:
Medical, dental, vision insurance
Wellness and mental health benefits
Tax-advantaged health care accounts
Financial and income protection benefits (life insurance, short-term disability, 401(k))
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office
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