Senior Director of UX Design, Research & Content Strategy

• Own the multi-year UX vision across SimpliSafe's digital and physical products
• define how design, research, and content strategy are structured, staffed, and measured as business outcomes (activation, retention, plan upgrade conversion), driving Customer Lifetime Value (CLV)
• Establish a scalable design system and experience language across App (iOS/Android), web, and hardware interfaces
• Own content strategy as a first-class discipline: ensure that the words, labels, flows, and in-product messaging across the SimpliSafe experience are purposeful and consistent
• Set and enforce how UX integrates into the product development process from discovery through post-launch
• ensure design and content intent survive the handoff to Engineering
• Recruit, develop, and retain high-caliber designers, researchers, and content strategists
• build managers who operate with autonomy, freeing you to lead at the organizational and strategic level. Continuously raise the bar: elevate the team’s output, hold individuals to business outcomes, and build a culture where good work is distinguished from great work
• You will need to personally produce work on the highest-stakes problems where the team needs a standard set by example
• Mature the research function from execution-focused to decision-driving: establish the standard that every study is scoped around an open business question, and build the team’s capability to hold that bar. Build a culture that treats research as a tool for answering open questions, not for validating assumptions or generating stakeholder comfort
• Translate business questions into precise research questions before any study is scoped. Drive the discipline of asking: what decision hangs on this answer, and what would we do differently depending on what we learn
• Lead adoption of AI tools across design and research workflows to raise quality, compress cycle times, and free the team for higher-judgment work. You must be a practicing user of these tools yourself
• Set standards for where AI augmentation is appropriate (generative ideation, design iteration, qual synthesis at scale) and where human judgment is non-negotiable (strategic framing, cross-functional influence)
• Partner with Engineering and Product Management to ensure that where AI enters customer-facing products, the UX standards for transparency, trust, and error recovery are defined by this function
• Operate as a peer to VP/Director-level leaders across Product, Engineering, Industrial Design, Marketing, and CX. Lead UX in executive reviews and investment decisions
• frame experience trade-offs in business terms
• Partner with Industrial Design to maintain hardware/software continuity as a coherent end-to-end experience

• 15+ years in UX Design, UX Research, Content Strategy, or a combination
• at least 6 years leading multi-disciplinary experience organizations (design + research + content), including org design, hiring, and operating model ownership
• Demonstrated track record of UX and content strategy at the executive level in a consumer-facing DTC company, with measurable contribution to business outcomes (conversion, activation, retention, revenue)
• Proven working depth across design, research, and content strategy disciplines
• you must have sufficient depth to raise the quality bar, accelerate the team’s growth, and produce directly on the highest-stakes work
• Demonstrated research discipline: experience building or running a research function where studies are scoped around open business questions. Able to say no to research that lacks decision context
• C-suite-level influence through business fluency and clear thinking
• Hands-on fluency with AI design and research tools: personal usage, a formed point of view on where they add value, and demonstrated experience driving team adoption

Experience in hardware plus software environments (IoT, connected home, consumer electronics). Strong candidates with exceptional depth in digital DTC and limited hardware background are encouraged to apply

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
• participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits