Senior Director of Sales

• Manage the full sales cycle from initial inquiry through move-in
• Conduct professional community tours that create urgency and emotional connection with prospective residents and families
• Build strong customer-focused relationships while guiding prospects through the sales process
• Execute all aspects of the sales process including discovery, overcoming objections, follow-up, and closing techniques
• Maintain consistent lead management and follow-up within the CRM system
• Conduct lease signings and facilitate a seamless move-in experience
• Collaborate with Executive Directors and operational leaders to achieve occupancy and revenue goals
• Provide daily sales updates and communicate occupancy strategy progress to leadership teams
• Pull and analyze sales reports including lead activity, conversion ratios, occupancy trends, and move-in metrics
• Maintain strong accountability around pipeline management and sales execution
• Drive census growth through aggressive and strategic sales execution
• Support underperforming communities or communities experiencing leadership vacancies
• Assist with occupancy recovery plans and stabilization efforts
• Evaluate local market conditions and competitive positioning to maximize sales opportunities
• Support communities with event execution, outreach initiatives, and referral development
• Identify sales barriers and develop action plans to improve performance
• Build and maintain relationships with referral sources, hospitals, physicians, rehab centers, and local community partners
• Conduct professional outreach and networking activities to generate qualified leads
• Plan and execute local marketing events and community engagement opportunities
• Properly document referral activities and professional relationships within the CRM system
• Travel throughout Indiana based on community sales and occupancy needs
• Provide temporary sales coverage during vacancies or transitions
• Support onboarding and mentorship of new Directors of Sales
• Assist with sales process training and accountability initiatives
• Adapt quickly to different communities, operational styles, and market conditions
• Participate in leadership meetings and community initiatives as assigned
• Maintain professionalism and integrity in representing LakeHouse Senior Living
• Stay current on senior living industry trends, occupancy strategies, and sales best practices
• Support a culture of accountability, collaboration, and performance excellence
• Perform additional duties as assigned

• Minimum of five (5) years of direct senior living sales experience required
• Proven success in Independent Living, Assisted Living, and/or Memory Care sales environments
• Demonstrated history of achieving occupancy and revenue goals
• Strong closing skills and ability to convert leads into move-ins
• Experience working within CRM systems and managing sales pipelines
• Strong communication, presentation, and relationship-building skills
• Ability to work independently while adapting to changing business needs
• Willingness to travel throughout Indiana as needed

Bachelor's degree in Marketing, Business, Public Relations, or related field preferred

• Medical, Dental, and Vision Insurance
• Life and Disability Insurance
• Paid Time Off and Paid Holidays
• 401(k) with Company Match
• Employee Assistance Program
• Professional Development Opportunities
• Mileage and travel reimbursement provided
• Opportunity for expanded incentive earnings based on performance and occupancy results