Senior Director of Sales Job at KSAT 12 (Detroit)

Job Description

The Senior Director of Sales is responsible for driving multiplatform revenue growth, advancing digital transformation, and shaping enterprise sales strategy across Graham Media Group. This leader partners with executive leadership and local market teams to strengthen sales performance, expand digital and integrated advertising opportunities, and support long-term business growth. The Senior Director develops and executes enterprise revenue strategies across digital, streaming, branded content, and advertising while fostering a high-performance, accountable sales culture. This role requires a strategic, data-driven leader who can identify growth opportunities, align local execution with enterprise priorities, and build scalable frameworks that drive consistent results across markets.

Job Responsibility

Develop and execute a comprehensive multiplatform revenue growth strategy aligned with enterprise business objectives and evolving market opportunities
Serve as a strategic advisor to station leadership, helping local markets identify, prioritize, and capitalize on revenue opportunities across digital, linear, streaming, sponsorship, branded content, and emerging media solutions
Lead enterprise sales transformation efforts that drive digital confidence, innovation adoption, and strategic selling capabilities across markets
Partner with station management teams to create scalable growth plans that balance local market needs with corporate priorities
Identify whitespace opportunities, emerging verticals, and new revenue streams to expand market share and accelerate long-term growth
Establish performance frameworks and KPIs to evaluate revenue effectiveness, sales productivity, pipeline health, and customer outcomes
Provide strategic oversight for digital sales initiatives, ensuring strong alignment between product capabilities and market demand
Drive enterprise understanding of advanced digital marketing solutions, including SEO, SEM, social, OTT/CTV, streaming, mobile, display, branded content, audience targeting, and performance marketing
Guide market leaders on integrated sales strategies that maximize customer value and revenue potential across platforms
Stay ahead of emerging digital trends, competitive shifts, technology innovations, and consumer behavior to continuously evolve go-to-market strategies
Champion a culture of consultative, strategic selling that grows the capabilities, confidence, and digital fluency of local sales organizations
Develop a high performing team of direct reports through clear expectations, accountability, and measurable outcomes
Serve as a trusted coach and subject matter expert to market sales leaders, elevating enterprise sales effectiveness
Understand skill gaps and work with appropriate internal teams and external partners to close through best-in-class sales methodology training
Lead advanced customer growth and retention strategies through performance reporting, cross-channel attribution insights, and conversion optimization recommendations
Partner with market teams on key client relationships, executive presentations, and strategic growth opportunities to improve retention and expand wallet share
Provide thought leadership around marketing effectiveness, customer ROI, and integrated campaign performance
Support high-value client retention efforts through strategic consultation and executive-level engagement

Requirements

Bachelor's degree preferred
advanced business or marketing education is a plus
Minimum of 10 years of progressive sales leadership experience, including digital media, integrated advertising, agency leadership, or multiplatform revenue environments
Proven success leading enterprise or multi-market sales strategies with measurable revenue growth outcomes
Deep expertise across digital marketing solutions, including SEO, SEM, social media advertising, OTT/CTV, streaming, mobile, display, branded content, audience targeting, attribution, and performance marketing
Demonstrated ability to influence senior leaders, drive organizational change, and build alignment across geographically distributed teams
Strong executive presence with exceptional communication, presentation, and storytelling skills across in-person and virtual environments
Expertise in leveraging data, analytics, and technology platforms to inform strategic decision-making and sales performance optimization
Proficiency with Salesforce, Microsoft Office Suite, Google Marketing Platform, Google Ad Manager, Meta/Facebook Ads Manager, and related sales enablement technologies
Strong understanding of data-driven advertising technologies, attribution models, and conversion optimization strategies
Ability to thrive in a dynamic, evolving environment while balancing strategic priorities and executional excellence
Willingness and ability to travel regularly across Graham Media Group markets

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Senior Director of Sales

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