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The Senior Director of Public Relations and Marketing is a leadership role with direct accountability for Four Seasons The Westcliff. Responsible for the development and execution of an annual strategic PR and Marketing plan that supports business goals and promotes programming, experiences and offerings of the assigned Hotel. Understand the Hotel’s marketplace, key consumer trends and competitive landscape to devise data-led PR and Marketing strategies that drive competitive edge and market share gains for the assigned Hotel. Act as a subject matter expert to enable insight-led decision-making, create impactful integration, and develop messaging and storytelling opportunities within the assigned Hotel. Partner with key business stakeholders and department heads to forge alliances and establish a seamless consumer experience supported by all functions.
Job Responsibility:
Consumer Insight and Performance Management
Strategic Planning and Implementation
Hotel PR & Marketing presence and content development
Demand Generation and Acquisition
Leadership & Cross Functional Collaboration
Requirements:
Successful candidates must possess legal rights to work in South Africa