Senior Director of Public Relations and Marketing

• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations
• ensure alignment across paid, owned, and earned channels
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning
• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making
• Together with the Commercial Director, oversee the planning, allocation, and tracking of Advertising & Promotion (A&P) investments within the property’s P&L
• Establish and monitor a local measurement framework (KPIs)
• track Property Scorecard metrics
• conduct post-campaign analysis to inform future initiatives
• Deliver comprehensive performance reporting across all channels
• apply insights to refine strategies and optimize future initiatives
• Set and manage annual budgets with disciplined financial accountability
• Maximize adoption of global brand initiatives and campaigns in local and feeder markets
• Champion brand stewardship at the property level by ensuring consistent execution of brand guidelines
• Build and maintain strong relationships with tier-one local, regional, and international media
• Maintain an up-to-date Press Room with media materials and property assets
• Direct local PR agency work: define scopes, expectations, and success measures
• Support the designated property spokesperson (GM) with strategic guidance, interview preparation, and media engagement facilitation
• Develop and execute an annual awards strategy aligned with brand priorities
• Act as a strategic advisor on crisis communications and reputation management
• monitor sentiment and online feedback
• Maintain and activate a crisis communications plan
• Support community relations and Four Seasons for Good initiatives
• Lead integrated marketing campaigns across paid, owned, and earned channels
• Define and activate the property’s unique positioning through compelling storytelling and creative expression
• Manage production and coordination of property photo and video shoots
• Identify, negotiate, and activate strategic brand collaborations
• Develop and execute social media and owned-channel content strategies
• create influencer and content creator programs
• Establish FourSeasons.com digital performance growth goals across SEO, PPC, paid social, display, and programmatic with agency partners
• Interpret performance dashboards, monitor performance against targets and partner with agencies to optimize social and digital performance in real time
• Maintain and optimize owned web content across Four Seasons digital platforms
• Execute marketing initiatives for on-property activations and guest experiences
• Guide CRM-driven acquisition and retention strategies
• Oversee translation and localization of content
• Lead, coach, and develop PR and Marketing team members
• Build cross-functional partnerships with Operations, Sales, Revenue Management, and Finance
• Collaborate with Regional and Corporate Commercial teams
• Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes
• Demonstrate strong stakeholder management skills

• Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services
• Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI
• Skilled in managing agency relationships, including defining scopes, KPIs, and governance
• Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives
• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
• or equivalent experience
• Minimum 8–10 years of experience in public relations and marketing, including leadership responsibilities
• luxury hospitality or related industry experience preferred
• Strong leadership and ability to inspire and develop high-performing teams
• Exceptional stakeholder management and influencing skills across diverse internal and external audiences
• Collaborative approach with skill in building solid relationships across property and external stakeholders
• Strategic mindset combined with strong tactical execution capability
• Creative thinking and ability to translate ideas into innovative campaigns that deliver measurable results
• Critical thinking and sound decision-making under pressure
• High level of organization with attention to detail and ability to manage complex projects
• Resilience and adaptability in a fast-paced environment
• Commitment to innovation and continuous improvement
• Financial acumen with expertise in budget management and negotiation
• Excellent written and verbal communication skills
• In-depth understanding of affluent consumer behavior and luxury brand standards
• Ability to interpret market intelligence and consumer insights to inform strategy and positioning
• Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels
• Proficiency in reputation management and crisis communications
• Comprehensive knowledge of media landscape, and best practices locally and in key feeder markets
• Understanding of social and digital channels, including Owned Social, SEO, PPC, Paid Social, Display, and Programmatic, with awareness of emerging trends and technologies
• Proven ability to optimize paid media investments for ROI and conversion, including strategies to drive direct bookings
• Familiarity with CRM acquisition and retention strategies, incl. compliance with data governance and privacy standards
• Experience with integrated marketing management and measurement tools to drive efficiency and optimize performance
• Strong creative judgment for evaluating visual and written content to ensure alignment with brand identity

luxury hospitality or related industry experience preferred

• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resort
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary Employee Meals
• An opportunity to build a life-long career with global potential and a real sense of pride in work well done