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Bitwarden seeks a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role covers functions across product, customer, and channel marketing. It combines core product message development and execution, customer engagement and onboarding, and a full spectrum of partner and channel marketing.
Job Responsibility:
Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
Elevate Bitwarden B2B marketing and customer acquisition to next milestones
Guide communication of the product vision and customer onboarding experience for Bitwarden
Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
Further develop customer engagement and case studies with well known Bitwarden customers
Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement
Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
Drive and track key metrics for customer growth
Requirements:
Significant experience across a range of product marketing and sales-enhancing activities
Solid knowledge of enterprise and security markets
Bachelor's or higher college/graduate degree
Excellent leadership, management, and communications skills
Remote team leadership combined with ability to work as individual contributor
Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
Customer engagement experience with the ability to act as a trusted partner
Ability to balance marketing scenarios combined with a product launch schedule
Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals
Nice to have:
Open source experience
What we offer:
Work remotely with motivated and supportive team members across the world
Learn and grow
Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development