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Senior Director of Marketing Operations

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Location:
United States of America

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Category:
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Contract Type:
Not provided

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Salary:

186900.00 - 247700.00 USD / Year
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Job Description:

The Senior Director of Marketing Operations leads the operational engine of the marketing organization. This strategic, execution-focused role drives alignment, accountability, and scalable performance across all marketing functions. You will oversee strategic planning, campaign and CRM operations, workflow and project governance, marketing budget management and cross-functional program management. As the operational bridge between marketing and the broader enterprise, you’ll ensure the team executes efficiently while meeting company-wide governance, data, and compliance standards.

Job Responsibility:

  • Oversee marketing operations, including strategic planning, project management, budget management, and CRM operations while ensuring efficient campaign execution and governance compliance
  • Architect and optimize the operational infrastructure for marketing, including workflow systems, intake processes, timelines, and cross-functional communication frameworks
  • Establish and govern scalable project management methodologies
  • Ensure alignment and operational consistency across brand, demand gen, lifecycle, product marketing, creative, and digital teams
  • Oversee end-to-end campaign workflow including prioritization, resourcing, and delivery
  • Provide executive oversight of CRM and marketing automation operations
  • Own the lead scoring strategy, scoring model development, and end-to-end routing processes
  • Define and manage the data structure and governance for marketing systems
  • Optimize lead management processes and enforce funnel tracking standards
  • Build scalable processes, playbooks, QA standards, and compliance frameworks for campaign execution
  • Partner with IT and RevOps to ensure data integrity, automation, and system interoperability
  • Oversee the annual marketing budget, including planning, forecasting, and ongoing financial management
  • Partner with Finance, Accounts Payable, Procurement, and senior marketing leaders
  • Oversee financial governance processes, including invoice workflows, coding standards, and financial controls
  • Maintain real-time visibility into budget status
  • Establish standardized processes for expense tracking, accruals, reporting, and compliance
  • Partner with the Enterprise PMO to drive cross-functional initiatives
  • Own marketing’s contributions within enterprise-wide initiatives
  • Serve as marketing’s point of accountability for corporate governance, including procurement, vendor onboarding, data usage, and financial controls
  • Partner with Legal, Finance, Procurement, and PMO
  • Develop scalable governance mechanisms
  • Build, mentor, and develop a high-performing Marketing Operations team
  • Champion cross-functional collaboration and influence senior stakeholders

Requirements:

  • 8+ years in marketing operations, project management, or marketing leadership with experience scaling execution in high-growth organizations
  • Strong leadership, communication, and organizational skills
  • Expertise with workflow/project management systems (e.g., Asana, Workfront, Jira)
  • Deep understanding of CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Braze)
  • Analytical, structured thinker able to simplify complexity
  • Working knowledge of procurement, vendor management, and governance frameworks
  • Experience in SaaS, subscription, or digital consumer businesses
  • Familiarity with privacy and compliance frameworks (e.g., GDPR, CCPA)
  • Experience partnering with an Enterprise PMO
  • Familiarity with procurement systems (e.g., Coupa, SAP Ariba)
  • Understanding of Agile or hybrid project methodologies
What we offer:
  • We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location
  • We’re mission driven and guided by our culture pillars
  • We have a strong commitment to diversity and belonging
  • We cultivate a culture of trust, autonomy, and collaboration
  • We’re lifelong learners and champion team member growth and advancement
  • We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO, wellness reimbursements, Pluralsight subscription, professional development funds and more

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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