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Senior Director of Growth Marketing

United States · Job Posted July 03, 2026
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Job Description

LoadUp is redefining the tech-enabled home services marketplace. We are seeking a Senior Director of Growth Marketing who marries high-level growth strategy with a deep, tactical understanding of performance marketing. This is a high-impact, autonomous role for a growth architect who thrives on building scalable DTC engines. You won’t just sit in high-level strategy meetings—you will own our digital marketing ecosystem, optimize our multi-million dollar paid media spend, and build the growth loops that drive our marketplace footprint. If you love data-driven experimentation and want the freedom to execute without corporate red tape, this is your sandbox.

Job Responsibility

  • Architect Growth Strategy: Own the end-to-end performance marketing roadmap, setting clear KPIs for customer acquisition, LTV, and CAC optimization
  • Scale Paid Media: Provide strategic oversight and tactical guidance for a high-spend paid ads budget across search, social, and programmatic channels
  • Conversion-Led Creative: Partner with creative teams to drive a high-velocity testing framework focused on conversion-centric design and performance assets
  • Marketplace Optimization: Leverage a deep understanding of two-sided marketplaces and DTC growth funnels to scale our local home services footprint
  • Data-Driven Execution: Turn real-time attribution data into actionable marketing campaigns, moving rapidly from insight to execution

Requirements

  • 8+ years of digital marketing experience, with a heavy focus on DTC acquisition and/or tech-enabled marketplace dynamics
  • A track record of scaling high-velocity digital marketing budgets while improving efficiency (CAC/ROAS)
  • You have 'been there, done that' in a fast-growing environment and excel at building frameworks from scratch rather than waiting for a playbook
  • Deep fluency in modern growth tech stacks, attribution modeling, and platform mechanics

What we offer

  • Comprehensive Medical, Dental, Vision, and 401(k) with a 5% company match
  • Action-Oriented Culture: No red tape
  • Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • Monthly Stipends & Recognitions
  • Life insurance
  • Employee Referral Program
  • PTO, Sick Days & Parental Leave
  • Growth & Development
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