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Senior Director of Field Planning & Activation

United Kingdom, Stoke-on-Trent Employment contract 85000.00 - 90000.00 GBP / Year · Job Posted June 03, 2026
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Job Responsibility

  • Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles
  • Drive adoption of AI-augmented execution solutions and benchmarking
  • Ensure activation excellence across campaigns, promotions, and merchandising
  • Use insights and analytics to optimise resources and inform decision-making
  • Lead, inspire, and develop planning and activation teams
  • Partner cross-functionally with Sales, Marketing, Operations, Finance, and clients
  • Support new business pitches with activation strategies and resource models

Requirements

  • Strategic thinker with exceptional operational planning expertise
  • Strong communicator and influential leader
  • Highly organised, detail-oriented, and results-driven
  • Proven experience in field planning, activation, or retail operations
  • Strong data, planning, budgeting, and optimisation capability
  • Excellent stakeholder management at executive level
  • Experience with organisational transformation and change
  • Strong commercial acumen and client relationship experience
  • Understanding of European FMCG and retail environments

What we offer

  • £6000.00 annual car allowance
  • 15% Annual Bonus Opportunity

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