Senior Director of E-commerce

• Develop and execute comprehensive annual and quarterly all-channel E-commerce sales strategies across major platforms (Tmall, JD, Douyin/TikTok, Pinduoduo, Kuaishou, etc.) to achieve aggressive revenue and market share targets
• Oversee all facets of platform operations, including store management, product listings, pricing strategy, inventory forecasting, and digital merchandising to maximize conversion rates
• Direct performance marketing and campaign activities, leveraging data analytics to optimize customer acquisition, retention, and loyalty programs (CRM)
• Provide visionary leadership, mentorship, and effective management to the 20-person E-commerce team, fostering a culture of accountability, innovation, and continuous improvement
• Serve as the primary E-commerce representative, collaborating closely with Marketing, Supply Chain, Finance, and Global teams to ensure seamless execution and resource alignment

• Minimum of 8 years of progressive experience in E-commerce, Digital Sales, or Omni-channel Commercial roles, preferably within the FMCG or consumer health sectors in the China market
• At least 3 years of proven, successful experience leading and managing a large, professional E-commerce or digital team (experience leading a team of 20+ is highly valued)
• Experience within the Oral Care, Personal Care, or Cosmetics categories is a significant advantage
• Deep understanding of China's digital landscape, consumer behavior, and platform economics. Demonstrated track record of delivering exponential business growth
• Bachelor’s degree required
• Fluent English communication skills (written and verbal) are required for effective collaboration with international stakeholders and reporting to global leadership

Experience within the Oral Care, Personal Care, or Cosmetics categories