Senior Director of AI Product Marketing Job at Hewlett Packard Enterprise (Spring)

Job Description

HPE is looking for a Senior Director of AI Product Marketing to build and lead a high performing team across multiple technology areas. You’ll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products to new and existing customers. You will partner across the other marketing/comms functions, sales enablement and GTM/sales teams to define the go-to-market strategy and lead the creation of programs to meet targets. This role requires a senior, experienced expert in product positioning and messaging, building marketing strategies and execution plans, developing marketing and sales support materials, identifying and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units. The position would be responsible for unifying the HPE AI message and support offerings across multiple business units. This is a opportunity to build from the ground up.

Job Responsibility

Define the role of Product & Solution Marketing for AI within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working
Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
Collaborate with multiple Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company

Requirements

10+ years in product marketing specifically, with recent senior roles in AI/analytics product marketing
ideally with deep Enterprise IT experience
5+ years of direct people leadership experience
Mastery of marketing functions
firm grasp of the technology, customer needs and market landscape
ability to tell a clear, differentiated story that resonates in the market
strong writing and presentation skills
growth-oriented people leader with a history of developing high performing teams
ability to get work done through others and operate at scale

Nice to have

Bachelor's Degree
Accountability
Action Planning
Active Learning
Active Listening
Bias
Business
Business Planning
Coaching
Commercial Acumen
Computer Literacy
Creativity
Critical Thinking
Customer Insights
Data Analysis Management
Data Collection Management
Data Controls
Design Thinking
Empathy
Follow-Through
Growth Mindset
Intellectual Curiosity
Long Term Planning
Managing Ambiguity
Market Analysis

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Senior Director of AI Product Marketing

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