Senior Director, Media Strategy Job at LERMA (Dallas)

Senior Director, Strategy & Creative

The Senior Director of Strategy & Creative provides senior-level strategic and o...

Location

United States , Richmond

Salary:

Not provided

Eastern Kentucky University

Expiration Date

Until further notice

Requirements

Minimum Education: Bachelor's degree in Marketing, Communications, Advertising, or a related field required. Master's degree strongly preferred. Experience may be substituted for specific degree requirements but not educational level.
Minimum Experience: Eight to ten years of progressive experience in marketing strategy, brand management, or integrated marketing leadership, with at least three to four years in a senior leadership role.
Experience in higher education, complex institutional environments, or agency leadership strongly preferred.
Demonstrated success leading large, integrated marketing campaigns and managing creative teams.
Preferred Qualifications:

Job Responsibility

Sets the strategic direction for EKU's institutional marketing campaigns across all channels — enrollment, brand, academic programs, major initiatives, and institutional identity. Leads development of integrated marketing plans that align with institutional enrollment goals, brand strategy, and communications priorities. Oversees the team's analytical and optimization approach, ensuring campaigns are data-driven, measurable, and continuously improved. Manages agency relationships, media planning partners, and major vendor contracts in coordination with the Executive Director/VP.
Provides senior creative direction for EKU's brand campaigns, institutional identity, and all major creative outputs. Partners with the Brand Management & Project Operations team to ensure brand standards are maintained and evolved with intention. Champions the brand framework, ensuring it is expressed authentically and powerfully across every channel and audience. Oversees the production of signature creative work including brand campaigns, the EKU Magazine, Annual Report, and major institutional communications.
Directly supervises the Associate Director of Digital Experience & Creative and senior strategy/content staff
provides mentorship, performance management, and professional development oversight. Builds and sustains a high-performing, collaborative team culture within the Strategy & Creative function. Manages team structure, staffing needs, and resource allocation in alignment with institutional priorities.
Serves as a senior institutional partner to Enrollment Management, Academic Affairs, Student Success, and other divisions requiring marketing and communications support. Collaborates closely with the VP/CMO, VP-Level Hub, and Executive & Strategic Communications on major institutional campaigns and announcements. Represents the Office of Marketing & Communications in executive-level and cross-divisional planning discussions.
Establishes and maintains team-wide workflows, quality standards, and production processes. Performs other duties as assigned

Fulltime

Director, Media Strategy & Planning

The Media Director is a senior strategic leader responsible for defining and exe...

Location

United States , Bellevue

Salary:

151000.00 - 204200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended)
Strong experience in digital planning and activation across multiple platforms and disciplines
Ability to deliver clear, compelling strategies and performance updates
Ability to translate numbers and data into actionable plans explaining decision making through data
Established history of positive results and strong partnership managing an agency
Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations
Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs
Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas
Lead multiple work streams and teams simultaneously in a fun, fast paced environment
Bachelor’s Degree in Business, Marketing, Communications or related field

Job Responsibility

Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes
Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment
Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives
Establish the integrated media strategy across brand, postpaid, and broadband businesses
Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities
Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations
Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities
Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities
Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action
Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends

What we offer

medical insurance
dental insurance
vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave

Fulltime

Media Strategy Director

At LERMA/, paid media is more than a placement. It demands precision, cultural f...

Location

United States , Dallas

Salary:

Not provided

LERMA

Expiration Date

Until further notice

Requirements

8–10+ years of experience in media strategy or planning
3+ years of progressive management experience
Strong quantitative and analytical skills (advanced Excel proficiency required)
High attention to detail and operational discipline
Comfort leading strategic conversations and taking a point of view with clients
Ability to independently prioritize across multiple workstreams
Professional presence in all internal and external communications
A self-starter mindset with a collaborative spirit
Resourcefulness in troubleshooting and navigating complexity

Job Responsibility

Lead media strategy, plan development, and budget allocation across integrated media ecosystem
Identify and size target audiences based on client briefs, cultural insight, and business goals
Facilitate media brief development and ensure clear translation of strategy to investment teams
Evaluate media vehicles and channel composition to maximize reach, efficiency, and impact
Oversee client setup, billing coordination, and administrative processes to ensure operational integrity
Present recommendations to account teams and senior clients with confidence and clarity
Build strong, trusted relationships with key client stakeholders
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics
Ensure work is executed thoroughly and precisely, following established procedures

What we offer

Competitive salary based on experience
Paid company holidays and vacation earned per year
Paid sick leave
Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
401k and annual profit-sharing retirement plans

Fulltime

Director, Integrated Media Strategy & Planning

Location

United States , New York

Salary:

130000.00 - 180000.00 USD / Year

BASIC/DEPT®

Expiration Date

Until further notice

Requirements

8-11 years of experience in omni-channel media strategy and planning, with at least 4 years specifically focused on Integrated Marketing Communications (IMC)
A proven track record of winning new business and successfully retaining and growing high-value client relationships
Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics, etc.) to drive strategy
Experience working within or leading Integrated Agency Teams (IAT) for large-scale, global accounts
Exceptional leadership instincts with the ability to inspire followership and manage senior-level client expectations
Deep knowledge of how media intersects with Content, Commerce, and Technology to create seamless digital experiences
Strong financial acumen and experience managing large-scale media budgets and agency resource planning

Job Responsibility

Lead the expansion of the Integrated Planning and Strategy practice, refining best-in-class processes across both B2B and B2C verticals
Direct full-funnel, data-driven media strategies for nationally and internationally recognized brands, ensuring every plan moves 'hearts and minds'
Partner with Business Development to spearhead new business pitches and identify proactive growth opportunities within the existing client portfolio
Navigate and lead in complex, multi-agency (IAT) environments, ensuring DEPT®'s strategic vision is integrated across all partner workstreams
Champion the use of advanced media research tools and data science to drive innovation in audience profiling and channel mix strategy
Oversee the quality and consistency of strategic output across multiple account teams, ensuring a high bar for creativity and rigor
Mentor and lead a team of Associate Directors and Managers, fostering a culture of 'relentless curiosity' and high-performance collaboration

What we offer

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

Fulltime

Senior Director, Earned Media

Backbone is seeking a strategic, entrepreneurial leader to evolve and steer our ...

Location

United States , Denver

Salary:

130000.00 - 180000.00 USD / Year

Backbone Media

Expiration Date

Until further notice

Requirements

Deep experience and fluency with social media and cultural relevancy
Bachelor's degree in communications, marketing, journalism, business or a related field
Minimum 10 years of working experience, including in an agency setting
Proven track record leading social media strategy, pitches and driving business impact
Experience growing and mentoring teams
Live in Denver, committing to work 2+ days/week in office

Job Responsibility

Serve as a senior strategic lead for earned media efforts across social media, affiliate and PR services
Clarify and articulate Backbone's POV on modern earned media
Lead narrative architecture and positioning work for clients
Develop integrated earned programs rooted in cultural relevance and business outcomes
Redesign and strengthen integrated offerings across PR, social, creator/influencer and affiliate
Drive revenue growth through new business initiatives and expanded client engagements through organic growth
Increase earned media pitch competitiveness and improve win rates
Build market authority and competitive differentiation through thought leadership
Elevate team performance, standards and strategic rigor
Collaborate cross-functionally with paid media, analytics and other teams

What we offer

Medical coverage
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Fulltime

Senior Director, Marketing Media

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of ...

Location

United States , Chevy Chase; New York City

Salary:

195000.00 - 315000.00 USD / Year

Geico

Expiration Date

Until further notice

Requirements

15+ years of experience in media planning, buying, and strategic partnership development
Advanced knowledge of both traditional and digital media channels
Ability to plan at both the local and national levels
Experience leading high performing teams
Experience working on portfolio brands is a plus
Successful track record of providing strategic recommendations and performance analyses to senior leadership
Well-versed in audience development/activation (1/2/3P data)
Experience with analytical models such as MMM
Deep understanding of how to leverage models to forecast spending and attribution
Previous Upfront planning experience, directing negotiations with suppliers

Job Responsibility

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
Deliver hands-on negotiation leadership on high profile investment agreements
Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Fulltime

Procurement Senior Director - Global Media Procurement & Agency Performance

The Procurement Sr. Director - Global Media Procurement & Agency Performance wil...

Location

United States , Purchase, New York; Plano, Texas

Salary:

157200.00 - 312000.00 USD / Year

Pepsico

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
MBA or advanced degree preferred
15+ years in media procurement, investment strategy, or agency commercial leadership
Proven track record of delivering enterprise-level productivity and ROI improvements
Experience leading JBPs and direct negotiations with major digital platforms (Google, Meta, Amazon, etc.)
Expertise in global contract governance, remuneration models, and advanced analytics
Strong executive presence and ability to influence C-suite and industry bodies

Job Responsibility

Architect and execute global media procurement strategy, aligning with business objectives and transformation agenda
Lead Joint Business Planning (JBP) with strategic partners (Google, Meta, Amazon, etc.), negotiating commercial terms, innovation agendas, and partnership frameworks
Own final decision rights for global media contracts, partnerships, and strategic initiatives
Lead direct negotiations with CEOs of global media agencies and major media owners/platforms
Oversee multi-disciplinary, global teams managing billions in spend and hundreds of suppliers
Drive agency performance management, productivity frameworks, and pay-for-performance models
Embed advanced analytics and digital transformation in media planning, investment, and measurement
Build and maintain top-to-top relationships with global media partners, agency CEOs, and internal stakeholders
Champion supplier-led innovation and continuous improvement across the media ecosystem
Ensure compliance, risk management, and governance in all media procurement activities

What we offer

Bonus based on performance and eligibility target payout is 35% of annual salary paid out annually and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period
Long term incentive equity may be awarded based on eligibility and performance
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
Car allowance

Fulltime

Senior Retail Media Director

We are seeking a Sr. Director, Retail Media to lead all retail and commerce medi...

Location

United States , New York

Salary:

140000.00 - 150000.00 USD / Year

Jellyfish

Expiration Date

Until further notice

Requirements

10+ years of retail media or commerce media leadership experience
Deep, hands-on expertise in Amazon Advertising and major retail media networks
Proven experience managing significant retail media budgets with strong financial discipline
Strong operational rigor across campaign structure, bidding, forecasting, and optimization
Exceptional executive communication skills with the ability to synthesize complex performance data into clear business guidance
Demonstrated success building and developing high-performing teams
Comfort operating in executive and cross-functional environments

Job Responsibility

Own end-to-end retail media investment across Amazon and all major retail media networks
Lead budget allocation, pacing, forecasting, and in-flight optimization with strong financial accountability
Ensure disciplined management of performance metrics (ROAS, TACoS, CPC, incremental revenue) and drive proactive budget shifts based on performance, promotions, and inventory dynamics
Oversee campaign structure, bidding strategy, targeting, and testing rigor across all retail platforms, ensuring operational excellence and intentional use of automation
Translate platform signals (traffic trends, share of voice, competitive shifts, buy box dynamics) into clear action plans
Establish a structured retail media planning framework with clear KPIs, allocation logic, and integrated on-site/off-site strategy
Standardize forecasting and reporting methodologies to ensure consistency, accuracy, and executive clarity
Elevate reporting from data summaries to concise performance narratives
Ensure meetings prioritize problem-solving and forward-looking growth decisions over granular data review
Lead and develop a high-performing retail media team across planning, buying, and optimization functions

What we offer

Discretionary annual bonus scheme
401k retirement plan
Healthcare, vision and dental insurance
Short and long-term disability and life cover
Work remotely for up to 60% of your days
Flexible working hours (shape your day between 8am and 6:30pm)
Accumulate one paid day each month (2 hours per week) for self-development
Access to Jellyfish Learn
14 weeks of paid leave for primary caregivers
4 weeks of paid leave for secondary caregivers

Fulltime

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Senior Director, Media Strategy

Job Description

Job Responsibility

Requirements

Nice to have

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